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Kamala Harris’ presidential campaign has been modifying the headlines of real articles in Google search results to make them appear more supportive of Harris. Axios Reported on Tuesday.
The articles were turned into advertisements by the Harris campaign without the knowledge of the media outlets that published them, including a banner that read “Funded by Harris for Presidential Campaign” that floated above the link URLs of articles on websites such as the Associated Press, Reuters, and The Independent.
The titles and subtitles of these articles have been changed in search results to emphasize support for Harris’ achievements.
For example, National Public Radio (NPR) published an article about Harris’ economic plan with the title “Harris Will Lower Health Care Costs” and the subtitle “Kamala Harris Will Lower the Cost of High-Quality Affordable Health Care.”
While the banner was meant to make it clear that the result was an ad and not an article, the ad could have given the impression that Harris was endorsed by certain news organizations, which was not the case.
A CNN spokesperson said: USA Today NPR told Axios they were not aware of the Harris campaign using their brand.
spokesman The GuardianGoogle, which also appears in the ad, issued a statement to Axios. The spokesperson said: “While we understand why an organization would want to work with The Guardian’s trusted brand, we need to ensure that the use of the brand is appropriate and with our permission. We will be contacting Google for more information about this practice.”
This style of advertising is common in commercial marketing, and Google has said the ads do not violate its rules. However, the approach may ultimately prove to be a strategy that lacks practical advantages because it could undermine trust in the news.
It’s unclear why Harris’ campaign felt the need to do this, given the positive press she’s received since President Joe Biden dropped out of the race and endorsed her to succeed him.
Meanwhile, according to Google’s Transparency Center, Donald Trump has not run any such ads, despite his Edit His articles on Truth Social. But honestly, why would he side with the mainstream media when he is actively against it? Vow of revenge He accused the media of being unfair to him, calling journalists “An Enemy of the People”
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