Stone Paris celebrates 20 years of micro-diamond paving

Today, there aren’t many jewelry designers (or fashion designers, for that matter) who don’t have a five-year marketing plan, market research or investors monitoring their accounts… Marie Poniatowski, independent designer behind the Stone Paris brand, a consummate autodidact, has managed this challenge with a healthy dose of pragmatism and fidelity to her personal ambitions. For her, the line between entrepreneurial and private life has always been blurred. “My two children—my brand and my daughter—were born in the same year. »she likes to point out. She designed her first jewelry in Marrakech (“The small flower from Morocco, paved with five diamonds, is no longer a collector’s item, but has long been a bestseller”), At his father’s home, today it was filled with emotion as he recalled everything since he disappeared a few weeks ago…

She also mentioned her neighbor Colette Roussaux (from the shop) on the rue Saint-Honoré during an important phase in the development of her small business. Colette), which is its first selling point and the most important one. « She is my fairyshe admitted. I lived in the same building as his office and we talked a lot. When I told him I was launching my brand (Editor’s note, ten years after entering the film industry)she offered to distribute it in her concept stores, which have spread across Paris. It was exclusive for six months, and I ended up staying for fifteen years until the store closed. » Marie Poniatowski also talked about her relationship with bomb pointwhose daughter has paraded the house about 15 times, began the project in 2010 with small jewels (still for sale today), specifically cherries, in homage to the logo, given to children and mothers during “childbirth.”

A pioneer of “high jewellery”

His first store? It was carefully decorated by his sister. Sarah Lavoine. « A small space on San Perez Street, contrary to the popular girlish and anti-boudoir atmosphere of the time, where men can also feel beautiful », The woman who created her own brand for free women, who buy their own jewelry, said: “We would say today that this is an inclusive offer, for her and her friends, for their teenagers, and for her beloved grandmother.”

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From the beginning, it took a path that was little explored in France at the time, that of “high jewellery”, beloved by Americans but yet unexplored by Europeans, who were too proud of the historical heritage of the great buildings of the Place Vendôme. Her high jewellery, like a second skin, made of gold and diamonds, of high quality but without the need to break your PEL, quickly became a hot commodity. Today it no longer seems original, but Marie Poniatowski was a pioneer in this field in France. To this day, she is still proud to be recognised for her Stone jewellery on the street. « I still can’t believe it when I see itunderscored this very shy man with no false modesty. But it was and still is a lot of work because nothing is set in stone. And, contrary to what some people might think because of my name, no one helped me get started.. » Her favorite challenge is to continue to inspire with her crosses and diamonds, mini hoop earrings, and tattoo rings.« You have to constantly observe your customers and be smart, adapt to needs, not spread yourself too thin, and stay true to your identity. »

It was this mentality that led her to open her own e-shop when others were still twisting their noses, to conduct piercing classes in her store using her own small earrings instead of the ugly prosthetics of other jewelers, and to launch a second website for purchases as well as sales of second-hand gemstone jewelry… Many ideas that sometimes anticipated, or at any rate, perfectly matched the expectations of a rapidly changing jewelry market. This allowed him to lead his small diamond revolution.