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Spotify x Machine hosts South Africa’s first gaming zone – “Powered by Music”

Broadcast United News Desk
Spotify x Machine hosts South Africa’s first gaming zone – “Powered by Music”

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Spotify has teamed up with creative agency Machine to launch a clever fusion of music and gaming at Melrose Arch on July 13, 2024. This will be the first gaming zone driven purely by music.

@cashmeretart ���� How to add your bops to @Spotify Powered By Music Gaming playlists�� #SpotifyPartners #MusicDrive I’ve teamed up with Spotify – Powered by Music and @Mettlestate to bring you the ultimate gaming playlist ���� Join us 13 July 2024 – 1pm @ Melrose Arch, Johannesburg to elevate your gaming experience and bring Spotify to every world you go �� Visit Spotify Gaming Space and add your songs to work with us to create the ultimate gaming playlist! See you there �� #gamble #music #Music Playlist #Unboxing #South Africa ♬ POP PUNK that seems to match the skateboard video (1466025) – Br’z

“For many, music is the heartbeat of a gamer’s gaming session, and Spotify understands this. Creating a gaming zone powered by Spotify playlists brings music to life in an unmissable way,” said Nkululeko Vilakazi, Creative Director at Machine_.

Imagine a gaming experience where your play time is determined by the length of your favorite Spotify tracks. The concept is simple: the longer your Powered By Music playlist is, the longer you (and everyone else) can play.

Want to play games with some of Mzansi’s favourite gaming personalities such as ThendoPlays and Cashmere Tart? Click below to add your song and reserve your spot. here.

Spotify x Machine hosts South Africa’s first ‘music-driven’ gaming zone
  • Date: July 13, 2024
  • Location: Melrose Arch, Johannesburg
  • Special Guests: ThendoPlays and Cashmere Tart

Don’t miss this unique opportunity to play games with the power of music. Join Melrose Arch on Spotify and become a part of gaming history!

More about the machine_

Machine_ is a South African creative solutions agency where fearless ideas lead to boundless creativity. With an illustrious 12-year history, Machine_ has won numerous prestigious awards, maintained long-term client relationships, and produced work that is both impactful and accountable. Visit za Learn more. Want to contact us? Please send an email to az.oc.enihcamsisiht@olleh Follow us to learn our latest news LinkedIn.



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