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World-renowned chef and healthy eating advocate Jamie Olivier has joined forces with Checkers to support its new partnership with Discovery Vitality’s HealthyFood benefit, which launches on 1 September.
World-renowned chef and healthy eating advocate Jamie Olivier has joined forces with Checkers to support its new partnership with Discovery Vitality healthy food benefits. Photo courtesy of him.
Oliver, an outspoken advocate of healthy eating, sees the Checkers HealthyFood benefit as a positive move for South African shoppers.
“Anything that helps people cook and eat delicious, nutritious food is a success in my opinion.
“We have to acknowledge that this journey starts with our shopping basket, so I’m delighted to support Checkers in its new partnership with Discovery Vitality,” said Oliver.
Meaningful and convenient incentives
Oliver believes that by rewarding customers for choosing healthier foods from Checkers, it provides a meaningful and convenient incentive for people to make better choices for themselves and their families.
“With 300 stores across South Africa and the convenience of a 60-minute or less delivery service, Checkers has the opportunity to make a positive difference to a lot of people,” Oliver said.
Inspiring
Under a new partnership between Checkers and Discovery Vitality, Vitality members will be rewarded for choosing any of more than 2,500 HealthyFood products.
This includes items available at Checkers, Checkers Hyper and Checkers Foods stores nationwide, as well as products distributed through Checkers Sixty60.
“Working with Jamie Oliver has been so inspiring.
“His passion for changing the way people approach food and supporting projects that promote healthy eating habits is infectious.”
Live better every day
Meredith Allan, General Manager of Strategy and Rewards at Shoprite Group, said: “We are proud to be partnering with the Discovery Vitality HealthyFood benefits programme and a respected chef who fully supports our mission to help shoppers live better every day.”
HealthyFoods rewards will be paid to Vitality members in the form of Discovery Miles, which can be redeemed for cash or used to purchase goods or services.
To benefit from the new partnership, Xtra Savings members must select Checkers and Checkers Sixty60 as their primary Vitality HealthyFood retailer on Discovery.
Acknowledgements
Agent: 99cents
Production Director: Hylton Heather
Broadcast Producer: Melissa Curtis
Chief Creative Officer: Marius van Rensburg
Creative Director: Karina Coetzee
Associate Creative Director: Wilton Brandt
Checkers Business Unit Head: Tersia Botha
Checkers Sixty60 Business Unit Director: Marek Fine
Production company: Patriot Films
Executive Producer: Zayd Halim
Director: Sam Coleman
Producer: Boris Vosgat
Post-production: Priest Post
Editor: Matthew Swanepoel
Principal composer: Hilton Henstock
Visual Effects Assistant: Gabriel Hair
Visual Effects Assistant: Skye Barrow
Post-production: Michelle Duvenag
Level: Refinery
Colorist: Kyle Stroebel
Music Composition: Audio Militia
Executive Producer: Katherine Grenfell
Chief Creative Officer and Composer: Paul Norwood
Sound design and final mix: Juice Audio
Sound engineer: Gareth Wharton
Producer: Charlotte Walton
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