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In a world where frustrations can reach boiling point faster than you can say “Savanna Premium Cider,” South Ahh’s favorite cider is here to cool the mood with the refreshing, witty, expressive Anger Manenja.
Savanna’s newest “Angry Maneja” campaign is designed to help you melt your troubles with a playful smile and clever jokes. “Angry Maneja” will melt your frown away with wit and humor. This fresh approach brings out the lighthearted, fresh and sharp perspective you love about Savanna.
But in 2024, no Savanna campaign would be successful without innovation – this time, the magic of artificial BroadCast Unitedligence “AI”. Anger Manenja has an innovative AI tool designed to help you convert your words into clear, “less emotional” language. Whether it’s a frustrating day at work or a nasty encounter on the road, this digital assistant lets you vent and makes you laugh in no time. It’s like having a witty friend in your pocket who can turn your bad temper into a happy moment with just a few taps.
Robert Weeder, Savanna Premium Cider Brand Manager, said: “With the Anger Manenja stories we wanted to address the annoying situations South Africans encounter every day and help people relax in typical Savanna fashion – with a dash of wit, humour and a hint of local expression. Our new AI component takes this to the next level, providing a digital assistant that helps you take on life’s little frustrations with a smile.”
The Anger Manenja campaign is now live and you can experience the digital AI capabilities by visiting Savanna.co.za/angermanenja or following Savanna on social media.
Try Savanna Angry Lemon, available in 330ml and 500ml bottles online Or buy it in-store. It’s the perfect companion to your newly chilled vibe – crisp, dry, with a fresh lemony flavor.
Keep calm, keep smart, keep dry.
#SiyavannaSA #AngerManenja
Savannah – dry but drinkable.
Savanna promotes responsible drinking. No one under 18 is allowed.
For more information, follow Savanna’s social media channels or visit www.savanna.co.za.
Instagram: @savannacider
Facebook: @SavannaCider
Twitter: @SavannaCider
YouTube: SavannaCider
About Savanna – “It’s dry, but you can drink it.”
Savanna is a premium, refreshing cider with a unique taste and a dry finish. It is the world’s largest selling cider brand, sold in more than 60 countries, according to IWSR 2023. Since its launch in 1996, Savanna Premium Cider has won the hearts and minds of consumers with its smart, dry and witty sense of humour.
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