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Primedia Malls, a division of Primedia Group, is pleased to announce the continuation of its valuable partnership with Pareto Limited (Pareto). Through this strategic partnership, Primedia Malls pledges to continue its unwavering commitment to driving revenue growth for Pareto, further solidifying the premium asset owner’s mission to create and deliver exceptional shopping experiences in the market. This collaboration between Primedia Malls and Pareto will focus on continuing to create and engage destinations across Pareto’s impressive real estate portfolio footprint to meet the needs of modern shoppers.
Tailored solutions to enhance customer engagement
Understanding the uniqueness of the Pareto portfolio is critical to how Primedia Malls delivers a better shopping experience to its customers. Primedia Malls is committed to developing customized solutions that resonate with shoppers and deliver impactful marketing campaigns to advertisers. This ensures advertising is seamlessly integrated into the shopping journey, fostering deeper brand connections and driving commercial success.
Danie van Aswegen, Head of Rights and Development at Primedia Malls, highlighted the organization’s relentless pursuit of excellence, “We are fully committed to upholding the highest standards of excellence and innovation to deliver impactful advertising solutions. These solutions will enhance the overall shopping experience while delivering significant business value to Pareto.”
Redefining the shopper experience: Primedia Malls and Pareto partner
Primedia Malls’ ongoing partnership with Pareto ushers in a new era in the South African shopping experience. As iconic static advertising in malls is complemented by dynamic digital displays with more interactive content and engaging visuals, the pressure to capture shoppers’ attention is increasing. The shopping experience has been redefined, with shoppers able to easily navigate the mall using smart navigation systems and discover targeted promotions specific to their interests. This is the future of malls: a seamless journey that excites, informs and connects today’s tech-savvy consumers.
Pareto has an impressively diverse real estate portfolio with operations both nationally and internationally. The organization is known for developing large-scale projects in some of South Africa’s prime locations. Pareto’s extensive portfolio includes prestigious hotels, premium shopping malls and highly sought-after conference facilities. Some of Pareto’s flagship shopping malls include Menlyn Park Shopping Centre; Cresta, Southgate and Westgate in Johannesburg, Gauteng, Pavilion Shopping Centre in KwaZulu-Natal, Tyger Valley Shopping Centre in the Western Cape and Mimosa Shopping Centre in the Free State (see Figure 1).
Primedia Malls, a division of Primedia Group, will provide a 360-degree approach to driving revenue for Pareto through the Group’s reach.
Primedia Group’s scalable reach enables brands to engage consumers across multiple touchpoints throughout the shopping journey. Primedia Group’s reach comes from multiple media channels, including radio, billboards and digital screens in shopping malls. Through these platforms, Primedia can:
- Target and engage shoppers at multiple touchpoints in their purchase journey
- Attract new brands to the mall through promotional media and advertising opportunities
- Allows brands to leverage Primedia’s partnerships and reputation to create new revenue streams
Muhammad Paruk, Head of Pareto Asset Management, said: “Pareto Limited is delighted to expand its partnership with Primedia Malls. We are confident that the addition of Primedia Malls will enable us to introduce new trends and world-class innovations and will continue to elevate the in-mall advertising experience across our portfolio. We look forward to continuing our successful and mutually beneficial partnership to drive growth and innovation in the South African retail sector.”
About Primedia Malls
Primedia Malls is part of Primedia Out of Home, a division of Primedia. The integration strengthens our position as South Africa’s leading media partner for brands seeking shopper engagement. Primedia Malls aims to seamlessly connect brands with shoppers through a one-stop shop of intelligent media and shopper marketing solutions. Our comprehensive suite of services spans shopper marketing, digital solutions, activation and in-mall media, enabling you to reach millions of consumers each year through our network of over 40 malls across the country. Primedia Malls prioritises innovation, focusing on four key areas: shopper marketing, digital solutions, activation and in-mall media. Our long-term partnerships with malls ensure your brand reaches the right audience at the right time.
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