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Effie Worldwide recently released the 2023 Effie Index, which ranks the agencies, brands and marketers behind the most effective marketing around the world. Joe Public was named the most effective independent agency in Africa and the Middle East.
“It’s an absolute honor,” said Laurent Marty, Chief Strategy Officer of Joe Public Group. “This achievement aligns perfectly with our goal of growth through creativity. We are so proud of our team and clients who made this possible.”
The Effie Index analyzes more than 4,000 Effie Award-eligible finalists and winners worldwide. The index is published annually and is the world’s most comprehensive ranking of marketing effectiveness.
“The Global Effie Index has become the gold standard for measuring marketing effectiveness,” said Traci Alford, Effie Global CEO. “The companies and brands we ranked at the top demonstrate the highest commitment to results. No matter what business challenges they face, they all have one thing in common – they continue to drive tangible success for their brands.”
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