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Naked Insurance is giving South Africans a million reasons to back Dricus du Plessis “Stillknocks” when he takes on Israel Adesanya on Sunday, August 18.
The fully online insurance platform announced that if du Plessis beats Adesanya (or finds another way to beat him) in less time than it takes to get a car insurance quote (90 seconds) they will pay the South African up to R1 million.
From Tuesday, August 13, 200 lucky South Africans who get a car insurance quote from Naked ahead of the fight on Sunday, August 18, 2024, will each win R5,000 if Steele-Knox defeats Adesanya in 90 seconds.
To qualify, get a car insurance quote from Naked before the contest begins on August 18th.
The insurer has previously featured the world champion in an ad that has been viewed more than 6.4 million times since it was launched on 5 August.
Sumarié Greybe, co-founder of Naked Insurance, said: “We are delighted to support Derricus du Plessis as he prepares for the upcoming tournament and we are sure he will make South Africa proud.”
“We had a lot of fun with the Lose Wait campaign – it reminded us of Naked’s instant online insurance, no phone calls required.
“If Derricks beats Adesanya in 90 seconds, we will be offering R5 000 to those who get the offer and we hope to add some excitement and give South Africans more reasons to cheer him on.”
The winners will be announced on Wednesday, August 21.
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