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The shift from online shopping to shopping apps has been a global trend, but now the same trend is happening in Finland as well. Price Guide According to a recent consumer survey, Finns under the age of 25 have an average of five shopping apps on their phones. For women, the average number of shopping apps is four, while for men it is three.
According to a Hintaoppa survey in June, the most popular shopping apps in Finland are K-ruoka, S-kaupat and Tori.fi. A survey by the industry association in May showed that the most used shopping app is the Chinese discount shopping app forwardan online marketplace for second-hand clothes and accessories Vented and Korean food. The most downloaded were Lidl Plus, K-ruoka and Chinese AliExpress.
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In addition to online shopping for food, the lists also highlight food delivery apps and online shopping for fashion. The dominance of Chinese discounters in the market can also be seen in the apps downloaded by Finns.
A software company Salesforce According to year-end consumer forecasts, shopping apps from Chinese giants will capture more and more of the market in the near future.
“We noticed that companies like Shane and Temu are very good at what they do. According to our latest forecasts, they could capture up to 21% of holiday spending in Western countries. It’s hard to say the exact impact on Finland, but the fact is Amazon Recently, Temu and Shein have secretly launched a new market entry model, which shows that Temu and Shein are eating into Amazon’s market share. “said Salesforce Retail Regional Sales Director Tro Allen.
This change in online shopping trends was predictable
Financial uncertainty and debt are increasing. As a result, buying on credit and installment payments are becoming more common.
The number of online orders has been decreasing since 2022, but consumers are actively looking for deals online.
Adjustment becomes more and more important. Extra money is more for savings than for experiences or purchases.
Title: Salesforce Holiday Shopping Forecast
These trends can be seen in the year-end shopping season
Salesforce expects competition to be particularly fierce during the year-end shopping season. As shipping costs increase, Salesforce predicts that customers will compete with free shipping and attract them to pick up their orders in stores. Competition also manifests itself in increasing the engagement of old customers through loyalty and loyalty programs.
“Personalization is important. Loyal customers can be encouraged by offering exclusive benefits, such as free expedited shipping or gift wrapping, early access to sales, and exclusive products,” Allen lists.
It is predicted that online sales will grow further during the year-end sales weeks. Finns bought a lot during the season last year. Allen said the trend is still for consumers to spend more on individual products, taking advantage of discounts and special offers.
“Interestingly, the busiest day in the Nordic countries (last year) was the Tuesday after Cyber Week, rather than Cyber Monday like in many other markets. This means that customers are rushing to buy as soon as retailers release their offers. It may also be a sign that Cyber Week is growing in importance and retailers are promoting their offers early so that everything isn’t thrown in one or two days.”
The forecast also hints at the growing role of artificial intelligence in consumer decision-making, with AI helping consumers choose gift purchases in the future, rather than traditional search methods, the report said.
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