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Swipe iX celebrates 10th anniversary, repositions and builds leadership team

Broadcast United News Desk
Swipe iX celebrates 10th anniversary, repositions and builds leadership team

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South African digital solutions agency Swipe iX celebrates its 10th anniversary with a renewed focus on product excellence and customer satisfaction. This strategic move positions Swipe as a guiding light for digital transformation, and its leadership team is well-suited to deliver on that promise.

Swipe iX was founded in 2014 at the height of the cloud computing boom, setting the company up for future success. The company has a proven track record of serving industry giants both domestically and internationally, including 3X4 Genetics, Coca-Cola Beverages Africa, DStv, FNB, Hyprop, Mazadak, Mediclinic, Showmax, Tracker and Woolworths.

Deon Heunis, Managing Director and CTO, Swipe iX

Deon Heunis, Managing Director and CTO, Swipe iX

Now, as Swipe celebrates its 10th anniversary, co-founder Deon Heunis has transitioned from Chief Technology Officer (CTO) to the dual role of Managing Director and CTO. A digital leader with a background in software development and 24 years of industry experience, Heunis will guide Swipe’s overall strategy, ensuring it remains agile and innovative in a rapidly evolving digital landscape.

Reflecting on the company’s journey, Heunis said: “Our story is one of continuous adaptation, driven by a relentless pursuit of excellence and a passion to break new ground. We consistently adopt transformative technologies to deliver cutting-edge solutions and results for our clients.”

Focus on product excellence under the leadership of Leo Redelinghuys

As part of the strategic shift, Leo Redelinghuys, co-founder and outgoing Managing Director of Swipe iX, will now focus full time on product development. Redelinghuys’ digital career began in 2000 and she has held a number of key technology management positions. Driven by her long-standing passion for innovation, she will use her expertise to develop solutions to support Swipe’s customers.

“I’m excited to focus on product development. This will ensure we deliver the most innovative solutions and keep our customers at the forefront of their industry,” said Redelinghuys.

Leo Redelinghuys, Head of Product at Swipe iX

Leo Redelinghuys, Head of Product at Swipe iX

Gaynor Johnson drives customer success

Gaynor Johnson brings extensive leadership experience across multiple verticals, having served as Head of CRM and Account Executive for Tencent Africa, to her new role as Head of Customer Success and Operations. She will ensure exceptional customer satisfaction by streamlining operations and driving revenue growth.

“My experience working in a variety of industries and roles uniquely prepares me to enhance the customer experience,” said Johnson. “We will continue to foster strong relationships and celebrate excellence to build on Swipe iX’s reputation for innovation and exceptional service.”

Gaynor Johnson, Head of Customer Success and Operations, Swipe iX

Gaynor Johnson, Head of Customer Success and Operations, Swipe iX

Swipe iX is wholly owned by New Media, a pioneer in content marketing in South Africa.

Aileen Lamb, CEO of New Media, said: “Congratulations to Swipe iX on its extraordinary innovation and success over the past 10 years. The new leadership consists of three extremely dynamic and talented individuals, each of whom brings something unique to the table. Together, they are unstoppable!”

“Since acquiring Swipe in 2020, New Media has been able to offer clients an unparalleled combination of creative content and advanced technology solutions. This powerful partnership has transformed the way we create impactful campaigns. We’re excited to see what the future holds as we continue to grow our collaboration.”

The core features of Swipe include:

  • Full stack web and mobile development
  • Mobile Application Development
  • No-code and low-code development
  • User Experience (UX) and Design
  • Product strategy and business analysis
  • DevOps and system architecture

    “Whether you’re looking to grow your digital presence or explore new business opportunities, Swipe iX is the ideal partner for you,” said Heunis. “Our dynamic leadership team and strong capabilities ensure we can deliver exceptional results and drive your success.”

    About Swipe iX

    Founded in 2014 by industry leaders Leo Redelinghuys and Deon Heunis, Swipe iX is a professional software development company known for building scalable and secure technology.

    Swipe was acquired by New Media in 2020, combining content marketing expertise with innovative technology to deliver more impactful solutions. The partnership was an immediate success: at the 2021 International Content Marketing Awards in London, New Media and Swipe won the Gold Award for Best Innovative Use of Technology for the direct-to-consumer print-on-demand platform McCain Family Cookbook. The project then won the Gold Award for Best Use of Technology in the Content Marketing Initiative category at the 2022 Content Marketing Awards in New York.

    For more information, visit the Swipe iX website swipeix.com or mail moc.xiepiws@ofni

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