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This Youth Month, we interviewed Mbongo Junior Koyana, founder of Oryx+Crake. Koyana founded the digital marketing agency three years ago and is currently the company’s CEO. He holds a postgraduate degree in management from the University of the Witwatersrand and has extensive experience in human resources, talent management, business analytics, administration and research. Koyana believes that innovation and persistence are above all else.
Money Junior Koyana, CEO of Oryx+Crake. Source: Supplied.
Why do you want to join this industry?
I have always been passionate about digital technology and when we were approached with the prospect of advertising on digital platforms, I saw it as a great opportunity to join the industry and hopefully make a meaningful contribution to the field.
As a young person, what do you think you bring to the table that is unique/different? We always keep an eye on the latest trends in order to cater to the target audience of each campaign.
What was the most difficult learning process for you? / What was the biggest lesson you learned?
The biggest lesson I learned is that you always need to be open to new ideas and new ways of doing things.
One of the most important things to survive in this industry is to always be creative and make sure you have the right strategy in every campaign.
What advice would you give to other young people who want to get into the industry?
Even if they are rejected, they are expected to continue to try and implement their ideas, and if their ideas are not suitable for a particular campaign, they are expected to help in other campaigns.
Why should young people consider a career in this industry and what opportunities does it offer?
There are many opportunities in this industry, especially in the field of digital marketing.
There are many ways to advertise on digital platforms, and online applications are constantly evolving.
That keeps things interesting because you have to always stay on top of things and know all the latest ways people are advertising.
Where do you see yourself in 10 years? / What do you hope to achieve in life?
In ten years, I hope to build Oryx+Crake into one of the leading digital agencies in the country.
I would also like it to go beyond the digital space and perhaps look at other disciplines within the industry such as production and traditional advertising methods.
What does Youth Day mean to you?
Youth Day has many different meanings and significances.
To me, this is important because it symbolizes the remembrance of sacrifice. It is a moment for us to reflect and understand the harsh realities of apartheid and how we can make progress.
We also use this day to promote and inspire confidence in young people to shape their own future. This is important because the country depends on future generations.
What do you think is the most important right for young people today?
I believe that freedom of expression is the most important right because it allows us to be creative and share ideas that may help shape the future.
What freedoms are you grateful for today that previous generations didn’t enjoy or that were hard-earned?
The fact that we’re not constrained by traditional ways of doing things is a real benefit because it means we can be whoever we want to be and do what we want to do, which is so important for expression and creativity.
Name one thing you would like to change for young people today
Our unemployment rate is getting higher and higher. So I want to provide more opportunities for them. There is a group of graduates who are ready for employment but are still unemployed.
Older generations often say that young people today have “an easy life,” but this isn’t necessarily true. What challenges do young people face today that other generations might not understand?
Young people today face many challenges, such as:
- Anxiety and Depression: Modern life pressures, academic pressures, and social comparisons have led to an increase in the incidence of anxiety and depression among adolescents.
- Access to mental health care: Stigma and limited resources can make it difficult for young people to seek and get the mental health support they need.
- Unstable job market: The transition from education to employment is fraught with uncertainty due to economic instability and a competitive job market.
- Student Debt: Many young people graduate with large student loan debts, which can affect their financial stability and delay major goals like buying a home.
All of the above issues are a growing concern among young people as it affects their motivation.
When you are impacted by these aspects it can be frustrating, so we need to ensure that we give young people the support they need to overcome these challenges and allow them to thrive.
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