2024 South African Effie Awards jury announced

Effie Awards South Africa is pleased to announce the 2024 Grand Jury Effie AwardsThe Effie Awards jury is composed of 11 of the industry’s most outstanding leaders from different fields such as creative agencies, marketing and strategic planning, and aims to select the most effective marketing results of the year.

The judging panel, chaired by Refilwe Maluleke, Executive Head of Marketing at Discovery Health, and Ahmed Tilly, Creative Consultant at Number 10 – A Creative Consultancy, will meet on September 2 to review the 2024 Gold Effie winners and select the campaigns that best represent the pinnacle of marketing effectiveness for the coveted Effie Award.

Grand jury members

• Carl Willoughby, Chief Creative Officer, TBWA
• Deshnie Govender, Head of Marketing, Sub-Saharan Africa, TikTok
• Kagiso Musi, Group Managing Director, Meta Media
• Laurent Marty, Chief Strategy Officer, Joe Public Group
• Makosha Maja-Rasethaba, Head of Strategy and Chief Diversity Officer, M&C Saatchi Abel
• Neo Makhele, Strategy Director, Ogilvy
• Sbu Sitole, Chief Creative Officer, The Odd Number
• Tebogo Motsepe, GMCA, Executive Head of Marketing Strategy, Nedbank
• Thabang Skwambane, CEO, Nahana Communications Group
• Wendy Bedforth, Director: AB InBev Castle Lager, Castle Milk Stout and Castle Double Malt
• Ana Carrapichano, CEO, Mediology

Gillian Rightford, Executive Director of the Effie Awards at ACA South Africa, highlighted the role of the Grand Jury: “As we draw to a close this year, the role of the Grand Jury has never been more critical. Judging the most effective cases requires not only a deep understanding of market dynamics, but also an understanding of how strategy and creative execution impact results. Having the best minds in the industry like our Grand Jury members is vital to ensure that our top honours reflect the innovation and impact of truly effective marketing.”

The South African Effie Awards are hosted by ACA and sponsored by Nedbank, GIB Insurance, South African Science Advisory Council, Investment Company, Pepsi, Unilever.

The 2024 Effie Awards promises to be an event that celebrates strategic excellence and creativity in marketing. Effie South Africa looks forward to recognising campaigns that have excelled and made a significant contribution to the continued growth of our industry.

For more information, visit the Effie South Africa website Website: www.effieawards.co.za Or visit www.acasa.co.za.

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