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The first dog fragrance DGFefé by Dolce & Gabbana was created by the world-renowned fashion designers behind the Dolce & Gabbana brand, who didn’t even realize what kind of reaction it would evoke from the public.
The idea was inspired by the unconditional love that one of the brand’s co-owners, Domenico Dolce, has for his dog, Fefé, after whom the fragrance is named.
This alcohol-free perfume for dogs is blended with fresh and delicate notes of Kananga, Musk and Sandalwood. It is a gentle and all-encompassing fragrance designed for a playful grooming routine.
“No animals were abused during the development of this campaign. Their safety was fully protected,” Dolce&Gabbana said.
Lovers of these animals particularly like advertising videos featuring dogs.
“Does my dog need this? No. Would I buy it for him? – Absolutely!”, is one of the comments below the ad video.
“Please release a cat perfume too, this is genius,” one fan wrote.
In the spirit of innovation and elegance, the legendary Italian fashion house has undoubtedly taken a step further in the unexpected realm of dog fashion. The launch of Fefé, the first fragrance created specifically for beloved four-legged friends, will be a challenge for competitive fashion brands in terms of both innovation and marketing and communication. Web portals.
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