[ad_1]
In the past two weeks, Google has sent shockwaves through the global advertising industry by announcing that it will not be deprecating third-party cookies in its Chrome browser on July 22, 2024, as originally planned. Instead, the company will be introducing a user choice model that gives consumers more control over how their data is used… which seems pretty obvious in retrospect. The decision, which came under pressure from the UK Competition and Markets Authority, among others, acknowledged feedback from industry and regulators on its initial plan to eliminate third-party cookies entirely.
[ad_2]
Source link
