Tag Collective: Innovating for Africa

Tag Collective offers brands a full suite of services designed to help organizations achieve high performance. By providing research, strategy, fresh thinking and data-driven creative innovation and marketing execution, they are at the forefront of driving meaningful growth and customer impact for African brands.

The company was founded by industry leaders Andrew Franks (TAG8) and Samantha Kilian (G&G Digital), along with partners Jon Cherry (Cherry Flava), Nina Nelson, Isabella Watterson and a team of strategic thinkers, digital experts, storytellers and creative problem solvers who have spent the past decade helping leading organizations and brands innovate faster and smarter.

“Our approach combines the BroadCast Unitedligence of a consultancy with the creativity of an agency to drive growth.” Andrew Franks “Our category shift priorities include renewable energy, edtech, insurtech, innovation, health and wellness, inclusive fintech and technology.”

Some recent projects and clients include:

In South Africa, people have a negative attitude towards energy. Sora The Group has brought positive innovation to the energy sector since 2008 – Tag Collective provided marketing innovation to a vertically integrated renewable energy company, introduced positive energy to Africa, and aims to transform Africa through clean energy.

Collective X. Addressing the digital skills gap between existing jobs and job readiness of ICT graduates in South Africa. The Collective X ecosystem was created by industry leaders to accelerate digital skills and unlock potential. The goal was to create a unified brand and set a new blueprint for the collective and the Digital Work Accelerator (DWA). Tasked with bringing this new brand to life, Mike Joubert (The Billy Bo Group) brought together his bomb squad Andrew Franks (TAG), Sasha Sanders (Conscious Company) and Conn Bertish (All of Us) to co-conceptualize The Collective X. The result was an impactful unified brand that was subsequently rolled out across multiple touchpoints to showcase how the power of many can be a wave of change.

Payments designed for growthWith 15 years of history and a potential customer base of 15 million, Zapper is a two-sided payments platform that incentivizes South African businesses through digital marketing, loyalty and rewards, customer insights and capital funding. TAG supports Zapper’s ambition to become the first choice for payments and rewards, playing a key role in repositioning the fintech company for growth.

Cape Innovation and Technology Initiative (CiTi).Tag is lucky to be a part of the reimagined Vocational University Africaformerly the Cape Innovation and Technology Initiative (CiTi), transforms into a modern, future-oriented brand in line with its mission to build an inclusive society through innovation and technology.

Collaboration informs everything they do – leveraging the power and skills of a collective talent model to propel your business to the forefront.

We are a team of driven and passionate leaders, passionate about building African brands Renewable Energy arrive Rooibos Tea, Fintech arrive Education Technology, adventure arrive Herbal medicine and wine arrive healthy.

“In today’s age, bridging the gap between business practices and modern technological advancements through innovation is essential. To grow amidst such a fast-paced digital transformation, businesses and brands must begin to accept and embrace the role of agency consultancies experts like Tag Collective, who provide the guidance and expertise that will enable businesses to thrive,” said Samantha Kilian (G&G Digital).

For more information on Tag Collective and our approach to innovation, visit Tag Collective.