Primedia Studios’ strategic vision wins big at 2024 Bookmarks Awards

success King of Masked Singer South Africa “This achievement is emblematic of Primedia Studios’ commitment to integrating content across platforms to create cohesive and engaging stories that reach audiences far beyond traditional broadcast. This achievement demonstrates the studio’s commitment to pushing the boundaries of what can be achieved through digital and social media integration and aligns perfectly with Primedia’s wider strategic objectives.

Lindiwe Hani, recently appointed Head of Marketing at Primedia Studios, sees the win as an important indicator of the studio’s forward-looking strategy. The Masked Singer of South Africa, This is a validation of our strategic direction. At Primedia Studios, we are redefining content by integrating it seamlessly across platforms, ensuring our narratives resonate deeply with our audiences, wherever they engage with our brand. This is the essence of our 360-degree approach,” said Hani.

Lindiwe Hani’s appointment marks a new era for Primedia Studios, one firmly rooted in innovation and strategic content development. Her vision is to continue to drive the development of content that not only entertains but also creates meaningful connections with diverse audiences in Africa and beyond, further enhancing the studio’s market position.

Overall success King of Masked Singer South Africa The project is driven by a strong partnership led by Rose & Oaks Media and visionary Anele Mdoda. Reflecting on the achievement, Mdoda said: “The Masked Singer format is a multi-platform dream that easily crosses over from television to online on social media and video-on-demand platforms. The energy and fun of season two continues to captivate South Africa, with over 124 clips going viral across TikTok, Instagram and YouTube. Rose & Oaks Media and Primedia Studios believe that with all the incredible formats we are developing, this 360 media approach is essential in the modern world of television to continue to deliver outstanding content to viewers, no matter which platform they choose.”

Primedia remains committed to innovation, leveraging cutting-edge technology and building strategic partnerships to enhance its content offerings as it moves towards its Primex 2024 goals. The Bookmark Award is a significant milestone in this journey, underscoring the studio’s leadership in the African media sector and beyond.