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The ad also reflects the leading position of CNN-News18. CNN-News18 has more than 550,000 concurrent views, surpassing India Today’s 280,000 views.
The ad campaign, which was launched in newspapers on Thursday, highlights News18 India’s lead over Aaj Tak, which has 1.33 million concurrent viewers, far behind News18 India, which has 2.08 million concurrent viewers.
News18 Network has launched a media campaign to showcase its leadership on YouTube on the counting day for India’s 2024 Lok Sabha elections.
The news network is running front page ads across all editions of The Economic Times and The Indian Express to showcase the most viewed stories from News18 India and CNN-News18 simultaneously during the crucial time of the counting day. The campaign will be live on digital and social media and get a strong presence in the trade media.
The ad campaign, which was launched in newspapers on Thursday, highlights News18 India’s lead over Aaj Tak, which has 1.33 million concurrent views, far lower than News18 India, which has 2.08 million concurrent views. (Source: DataBeings, June 4, 2024, 12:30 pm)
The ad also showed CNN-News18 leading the pack. CNN-News18 had over 550,000 concurrent views, surpassing India Today’s 280,000. It was followed by Times Now and Republic World, with 100,000 and 73,000 concurrent views respectively. (Source: DataBeing, June 4, 2024 at 1:00 pm)
News18’s counting day coverage starts at 6am and provides the most accurate trends throughout the day. Combined with live coverage, the counting day coverage stays current with all the key developments and reactions.
With the support of top anchors like Zakka Jacob, Kishore Ajwani, Anand Narasimhan, Amish Devgan, Aman Chopra, Shivani Gupta and Prateek Trivedi, CNN-News18 and News18 India are not only aiming to expand market share but also to enhance the brand image and build stronger ties with advertisers through growing awareness.
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