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August 16, Kathmandu. This is a very old story. 76 years ago, a child was born into an ordinary family in “Atalay”, a village in the remote area of Tehratum in the eastern mountains. The child grew up and reached school age. It was difficult to read in remote places. It was impossible to go to school without walking three to four hours a day.
However, the boy’s family decided to educate him and sent him to a school far from the village. The boy started going to school. When asked to study, the boy always did so. The boy, who was keen on learning, worked hard and got admitted to SLC, which was known as the “iron gate” of school education, in his first attempt.
SLC passed, what to do now? The boy was confused. Hey, something in the air, he suddenly said, “I’m going to Kathmandu!” He told his family.
Bama and the rest of the family were surprised. How to get to Kathmandu? Where to go and stay? I forgot where to eat? Are we qualified to teach in Kathmandu?
“No, I will go to Kathmandu anyway, I will study there and find a job,” the boy said firmly, “If I get there and find a job, it will be good for my family, so please arrange for me to go to Kathmandu.
After all, the family didn’t care about the boy. His father took a loan and sent him to Kathmandu. He waved goodbye to his son with a heavy heart. The son took the poco panturo and went to Khaldo, Nepal.
It was about 2022. Keto Zenten arrived in Kathmandu. And, before leaving home, I remembered what my family had said – ‘Where are you going to stay in Kathmandu? Where are you going to eat?
The boy was really sad. He came to Kathmandu, but he had no acquaintances, no relatives, no place to eat or live. The boy’s mind was blank.
But soon, he took control of the situation and made a decision in his heart – “I want to leave Kathmandu!”
His determination was so strong that “Now how to build it in Kathmandu?” the boy started moving forward.
The year is 2023. The same boy is surveying the streets of Kathmandu to see if he can find a job somewhere. One day, the boy reaches Hanuma Doka Darbar Square in Basantpur on foot and meets a foreign tourist.
“Can you help me?” the foreigner said.
When a foreign tourist suddenly asked a boy in the village who was also interested in English, he spoke as much English as he could and told about the Hanuman Durbar Square.
The foreigner was very happy to hear the information the boy told him. The boy was also stunned. This was the first time he could talk to a foreigner.
At the time, foreign tourists had just begun to flock to Nepal, which had attracted the attention of tourists from all over the world after Edmund Hillary and Tenzing Norge Sherpa successfully climbed Mount Everest, the world’s highest peak, in 1953.
Since then, Nepal has begun to attract the attention of foreign tourists. In addition to Nepal, which is isolated from the outside world, the capital Kathmandu has also become increasingly popular with foreign tourists.
Yes, it occurred to the boy from Atalay after talking to the foreign tourist – “It seems there is something that can be done, especially in the field of tourism.”

But what to do?
At that time, a travel agency, Kathmandu Travel Agency, had just opened. The agency was run by a couple of travel businessmen, Dwarikadas Shrestha and Ambika Shrestha.
The boy, who was gradually inclined towards the tourism industry, found a job in the same travel agency. The boy was very happy. And he started to work diligently.
After working for a travel agency in Kathmandu for a while and gaining travel experience, Keto thought, “No, now I should start my own business.”
For nearly a year, Keto began to worry about whether the tourism industry could make a difference. The boy began to wonder every day whether he could open a travel agency to provide services for foreign tourists.
At that time, there were one or two travel agencies in Kathmandu. He used to take foreigners on tours of Nepal.
Keto thought to himself, ‘Yeah, you could definitely do something good in the tourism industry if you opened a travel agency.’ It would be good for the family, too.
Then the boy opened a travel agency. It took him a year to understand the whole process, such as where to register a travel agency, how much money should be paid to the government, and how much money is required.
And, one day in the boy’s life, it came and went.
And, it opened – Nataraj Tours and Travels
Yes, the same person “Prajapati (PP) Prasain” opened in 2024 near Clock Tower, Kathmandu – Nataraj Tours and Travels.
Since then, Nataraj Tours has been moving forward and is now 57 years old. Dedicated to continuous tour services for more than five and a half years, PP worked day and night, rain or shine, hungry or thirsty, in order to establish Nataraj.
He just kept going forward ignoring everyone, perhaps even PP himself did not expect Nataraj to reach such heights.
With his untiring efforts, hard work, extreme honesty and his extremely polite behavior of mixing with everyone easily, Nataraj started to make a different mark in Nepal’s tourism industry.
“PPG founded Nataraj Tours and he was always proud of it even though he did not have 25 paise in his pocket,” said PP’s contemporary travel businessman (late) Tekchandra Pokharel in 1968, in PP’s memory, “Kathmandu” In the tourism sector, PPG had good relationships with many companies, not just in the tourism sector but also with government agencies. Under this guise, he founded Nataraj Tours.
When PP opened Nataraj, there was almost no market in Darbarmarg. There was a special activity around Ratnapark and the clock tower. Because, there were restaurants, offices of one or two foreign airlines, offices of some private companies around.
Located in the then “golden area” of Kathmandu, Nataraj Tours became such a destination that those interested in the field of tourism would go straight to Nataraj after reaching the clock tower. Nataraj has become a place for everyone if you want to know something about tourism, travel, travelling, trekking, mountaineering, aviation, freight, hotels, hostels, etc.
“PP Dai Harhisab was a professional who tried to promote tourism in Nepal,” journalist Kanakamani Dixit recalled of PP in the same book, “When I was studying in Trichandra College, I used to go to Nataraj Travels’ office next to Gansagar. My interest in travelling and trekking grew day by day. PP Dai used to encourage me to read foreign magazines. The travel magazines in Nataraj’s office became my travel guide.”
Another contemporary tourism businessman of PP, Karna Shakya, is remembered as the best friend of PP tourism.
“In the tourism industry, where the royal family was, Praja (PP) opened Nataraj Tours and established a dominant position not only domestically but also internationally,” Shakya recalled PP in the book.
PP’s Nataraj is gradually becoming a “brand” company in the tourism field. The choice of tourists to Nepal is gradually decreasing. All this is due to PP’s excellent public relations.
PP has taken Nataraj to such great heights that there is no tourist coming to Nepal who has not heard of the name of Nataraj Tours.
Thirty years have passed in this sequence. Nataraj Tours has been running continuously for 32 years. PP works day and night to take the already mature Nataraj to a higher level.
PP never wanted his business to prosper. He also became the leader of many organizations dedicated to the collective good, with the very helpful idea that “everyone should be good”.
PP headed the Himalayan Rescue Association for 14 years from 1977 to 1991. He also headed the Nepal Chapter of the Asia Pacific Travel Association (PATA), the Rotary Club of Patan, the Nepal Chapter of the American Society of Travel Agents (ASTA), and the Nepal Association of Tour Operators (NATO).
He has also served as Vice Chairman of the Nepal Association of Tour and Travel Agents (Natta), a member of the Board of Directors of Nepal Airlines, a member of the Tourism Committee of the South Asian Association for Regional Cooperation, and a member of the Taragang Development Committee.

Also, Astaya pp
One day, PP arrived in Pokhara for work. It was August 19, 2056. PP returned to Kathmandu after booking a Nakon Air flight ticket from Pokhara.
Just as Nakon’s ship entered Kathmandu, it crashed into the telecommunication tower on the top of Dahchok Hill and fell into the ditch leading to Ramkot, killing everyone on board, including PP.
Nepal’s tourism industry has lost a promising, very honest and helpful businessman in this boat accident. The tourism industry has suffered irreparable damage.
After losing his very dear friend PP in a boat accident, the first reaction of the saintly leader and then Prime Minister Krishna Prasad Bhattarai was – “Oh my God, I must hear something… me!”
When news of the accident reached Australia…
PP’s son Shikhar Prasai is pursuing higher education in Australia. He sits there reading a book.
One day, Shiha’s sister called from home. As soon as Shiha received the call, he panicked and said, “Brother, something happened to my father. You have to come to Nepal as soon as possible.”
“What exactly happened?” Kalila Shikhar, 21, asked in one breath.
Shiha explained all the details about the shipwreck. She cried and told her brother that her father had left them forever.
After hearing what her sister said, Shihar was speechless. My heart was heavy and my eyes were wet, but I still controlled myself.
Then he immediately booked a flight back to Nepal the next day.
“When my sister told me the news that she had lost her parents (father) in Nepal while she was studying for her bachelor’s degree in Australia, Shikhar was overwhelmed with emotion, “I bought a flight ticket to return to Nepal the next day. ‘
Shikhar has a hard time coping with his mother Sarada, who may be Nepal’s first government-licensed tour guide, and his sister Shikhar.
Once Shikhar returned to Nepal, he completed the religious rituals. After that, he was desperate to know what to do next. There was no other choice.

Moreover, Shikhar is in charge of Nataraj Tours
After failing to complete his higher education and returning to Nepal, the responsibility of Nataraj Tours fell on Shikhar’s shoulders.
He also thought, “Now I have to take care of my family and take Nataraj Tours, the legacy brand founded by my father, to a higher level.”
Shikhar has been driving Nataraj for twenty-five years. Due to a sudden disaster, Nataraj had to take care of him. But despite this, he continued to drive forward.
Instead of letting the traditional brand created by his father PP decline, Lan Dilojan worked at a higher level and gradually achieved success.
“If Nataraj becomes a father, he will reach another level,” Shikhar said, “When I came to work, it took me a long time to learn, understand and move forward in the absence of my father. It was a bit difficult when I had to work with people who raised me, held me and lived with them. Without a father and guidance, there are always falls. My plan was to work with my father after completing my studies, but it came too soon.”
Shikhar has been moving forward after taking on the responsibility of Nataraj, which he considers an open university. Although he could not complete his university studies in Australia, he said the work of Nataraj is no less than that of a university.
Shikhar also took over the chairmanship of the Nepal chapter of Patha and served as secretary. He also worked in organizations such as the NATO Working Committee, Nepal Mountaineering Federation, Nepal chapter of the Young Presidents Organization, and Rotary Club.
With two and a half years of work experience, Shikhar feels that Nepal is not yet marketable in the international tourism market. He believes that there is still a lot of work to be done in tourism development.
Shikhar said: “My experience of two and a half years shows that we are not able to bring as many tourists as we thought due to lack of adequate tourism infrastructure, but this does not mean that backpackers should not come to Nepal, they also need such tourists, now they are not delaying the pursuit of quality (luxury).” If these two can be combined, Nepal can sell well.”
Nataraj moves towards digital tourism
The travel business that PP started “by hand” is now being made “digital” by the second generation Shikhar. He did this by observing the generation that came after him.
Shikhar recently launched ‘Trip Turbo Nobel’ to digitize Nataraj’s work. This travel turbine can do all travel related work online like air services, cargo, tourism, hotels, trekking, mountaineering etc.
For this, a web app has also been launched, which has been downloaded 40,000 times on Google Playstore so far, Shikhar happily tells us.
“Now that the travel business that my children are engaged in has gone digital, what we used to do manually can now be done with just a click,” says Shikhar. “We are moving forward by transforming Nataraj, the legacy brand left by our father, into a digital one.” Company. Perhaps, my father, wherever he is, will be happy to see our work…”
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