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Mscsports is proud to announce that it has played a key role in the inaugural Toyota Cup, a groundbreaking partnership between Kaizer Chiefs Football Club and Toyota South Africa Motors (TSAM). This landmark tournament highlights Mscsports’ expertise in developing impactful sports sponsorship strategies.
Carrie Delaney, Managing Director of Mscsports, expressed her enthusiasm for the partnership, saying: “At Mscsports, we have been delighted to have facilitated the partnership between Toyota South Africa and Kaizer Chiefs Football Club since 2017. We are delighted to be helping to manage this landmark tournament. The Toyota Cup is a major milestone in African football and provides a unique platform to showcase the talent and passion of Africa’s top clubs. We are proud to be able to help bring this exciting competition to life and look forward to witnessing the fantastic football that will be played.”
The Toyota Cup is presented by Toyota South Africa in partnership with Kaizer Chiefs FC and marks a significant milestone in the ongoing sponsorship agreement between Kaizer Chiefs FC and Toyota South Africa, brokered by Mscsports.
The exciting event will see Kaizer Chiefs Football Club take on top football clubs from across the continent during the off-season, providing fans with thrilling matches and entertainment. The inaugural tournament will kick off at 3pm on Sunday, July 28 at the Toyota Stadium in Bloemfontein.
Mscsports is proud to facilitate this inaugural tournament and elevate the level of sport and entertainment in South Africa. The Toyota Cup is an innovative extension of the existing sponsorship agreement between Kaizer Chiefs and Toyota South Africa, demonstrating the commitment of both organisations to the development of football on the African continent.
Mscsports continues to lead the way in sports marketing by establishing strategic partnerships to elevate the South African sports and entertainment landscape.
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