[ad_1]
Moonsport has made a strategic minority acquisition of Bad Weather Productions to reinforce their unified goal of becoming creative leaders in the sports and entertainment industries. This reflects their shared vision and the decision and path to join forces, demonstrated through working together on multiple projects over the past few years. This creates a powerful duo that is able to serve the sports and entertainment industries independently and increase the output of both companies.
Bad Weather Productions is a creative powerhouse known for bridging the gap between creativity and technology in the entertainment environment. Moonsport is renowned for its purpose of connecting people through sports, with integrated services designed to bring rights holders and brands closer to their fans. Together, Moonsport and Bad Weather Productions aim to expand their global reach and enhance their respective portfolios through a shared vision and experience. Together, the two companies will focus on the commonalities between the sports and entertainment industries and develop a global proposition focused on creative execution and leaving lasting memories at the intersection of rights holders, brands and their fans/audiences. Moonsport will now have direct access to a wider range of creative and technical services, enhancing its already dominant sports presentation services in a more unified and integrated way. Similarly, Bad Weather Productions will have direct access to a wider range of technical production services within the cultural and entertainment sectors, allowing them to deliver a more cohesive and comprehensive offering.
Moonsport and Bad Weather Productions have a proven partnership that includes Red Bull Kumite, Betway SA20, Red Bull Symphonic and Red Bull Loadshredding. Together, they combine creative innovation with technical expertise to create world-class entertainment. Bad Weather’s work on Corona Sunsets, Rocking The Daisies and Comic Con complements Moonsport’s global vision in the entertainment market. Moonsport offers a diverse range of services including strategy, video production and broadcast, with notable projects including the Around the World in 80 Days documentary, HSBC Cape Town Sevens, Springbok Test Matches and they have co-hosted groundbreaking events including the record-breaking Red Bull Kumite eSports Championship.
These past events and projects demonstrate the combined strengths of both companies in delivering world-class entertainment experiences. Trent Key, Managing Director of Moonsport, said: “Our partnership with Bad Weather Productions is more than just a collaboration, it is a natural synergy with shared values that fits perfectly with our vision to become a global leader in sports and entertainment. Our combined expertise will enable us to deliver ground-breaking experiences that will resonate with audiences around the world and create some unforgettable memories. Through this partnership, we believe we can create something truly special together.”
Simon Key, content director and partner at Moonsport, added: “We’ve created some epic work together over the last few years and seeing that we share the same values, I really believe that together we can create some really impactful work for the sports and entertainment markets as we see these crossovers more and more.”
Andrew Bosman, Managing Director of Bad Weather Productions, concluded: “Joining forces is a natural step for us as the value we bring to each other’s businesses is undeniable and we believe this partnership solidifies our commitment to the future. We are very excited to take this step towards our shared goal of cementing our position as a global creative leader in sports and entertainment.”
With several exciting projects set to start soon, both companies will continue to operate under existing leadership from their respective headquarters while combining resources to deliver enhanced solutions where needed. This strategic alliance paves the way for new opportunities, provides clients with a broader range of services, further solidifies each company’s niche, and deepens collaboration between both parties.
About Moonsport:
Connecting people through sports.
We work with brands and rights holders to create and capture the greatest moments in sport. We want to change the way people experience sport and live in a world where everyone has an unforgettable sporting memory.
Service Content: strategy, content creation, video production, sports presentation and broadcasting. For more information on Moonsport, visit moonsport.tv
About Severe Weather Productions:
Bad Weather is a creative technology company that creates memorable public, visual and interactive experiences through vision and ambitious technology integration.
Service Content: Concept design, technical integration, content creation, broadcast, gaming and technology innovation. For more information about Bad Weather, visit Bad Weather Network
[ad_2]
Source link
