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The creative solutions agency won the Silver Bookmark Award in the Social Media Campaigns and Influencer Marketing category for Ons Praat Nie Afrikaans Nie, Ons Sing Dit for Spotify Africa, and the Bronze Bookmark Award in the Channel Innovation category for Citadel’s The Briefcase for Prime Video.
The IAB Bookmark Awards celebrate excellence in digital marketing and provide an excellent platform for Machine to showcase its industry-leading expertise and creative prowess. Machine’s approach to solving client problems results in cutting-edge, culturally resonant campaigns that push the boundaries of digital engagement.
“Machine winning the Bookmarks Award is a testament to the impact of culturally relevant work. The ‘Ons Praat Nie Afrikaans Nie, Ons Sing Dit’ campaign taps into language and culture to connect with our Spotify audience in a truly authentic way,” said Sithabile (Star) Kachisa, Head of Marketing at Spotify Africa. “Interesting things happen when you listen to what your audience cares about.”
Jabulani Sigege, Executive Creative Director at Machine Group, said: “Influence should be felt and measurable. The fact that our work and clients have been recognized on Bookmarks is a testament to how leveraging cultural capital can bring more relevance, resonance and results to brands.”
The Bronze Award-winning campaign created by Machine for Prime Video’s Citadel ‘The Briefcase’ stood out for its innovative approach to channel innovation, seamlessly blending digital channels with immersive storytelling.
“This award reflects our commitment to pushing the boundaries of channel innovation,” said Roderick Laka, Creative Director at Machine. “It requires us to think outside the box and deliver multifaceted experiences that are both engaging and effective.”
As Machine continues to carve out a niche in the South African advertising industry, these wins are a significant milestone in the company’s journey to provide clients with creative solutions that work fearlessly and without boundaries.
More about the machine_
Machine_ is a South African creative solutions agency with over 100 fearless talents based in Johannesburg and Cape Town. With a proud 12-year history, Machine_ has won numerous prestigious awards, maintained long-term client relationships, and produced work that is both impactful and accountable.
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