Kamala Harris to spend $370 million on ads

Kamala Harris’ campaign announced Saturday that it will spend at least $370 million on television and digital ads before Election Day on November 5, 2024.

Harris’ new plan includes $170 million in national and local TV advertising, focused on reaching voters in battleground states, and more than $200 million in digital advertising, much of which will be consumed through TVs with streaming services such as YouTube TV, according to the campaign.

The spending is aimed at ensuring Harris is competitive in Georgia, North Carolina and Northern and Southern states such as Arizona and Nevada, said Quentin Fulks, deputy campaign director who is overseeing advertising.

The campaign continues to focus on advertising during major TV events and prime-time programming, with plans to place ads during the season premieres of Grey’s Anatomy and The Bachelorette, as well as during professional football, hockey, basketball and baseball.

Other top-rated shows like Jeopardy, Wheel of Fortune, Abbott Elementary and Survivor were also targeted.

He wants to catch up with Trump

Nearly a month since President Joe Biden dropped out of the race and endorsed Harris, she is working to define herself to voters ahead of former President Donald Trump.

The Harris campaign announced Saturday that it is trying to run its first ads ahead of the Republican presidential race.

“By booking in advance, the Harris-Waltz campaign can ensure inventory during high-rated moments such as major sporting events and other national programming before they sell out,” Harris deputy campaign managers Quentin Fulks and Rob Flaherty wrote in a campaign memo.

Trump’s side

Trump’s campaign has rejected the idea that it needs to play catch-up to Harris and said her new ad campaign is an example of overspending.

“The fact that ads supporting President Trump were seen by more people than Harris’ ads is proof that her campaign is spending money recklessly and recklessly because they have no idea how to run a winning campaign,” said Steven Chung, a Trump campaign spokesman. CNBC.

The Harris campaign’s choice to spend an additional $30 million on digital advertising reflects a growing push by the campaign to move beyond the traditional television advertising model and reach voters in today’s more fragmented media environment.

‘We think we’re on track’

Since Vice President Harris announced her candidacy for president, her campaign has run more than $33 million worth of TV and radio ads, according to tracking firm AdImpact. The Harris Victory Fund has spent more than $43 million on Facebook and Google ads, the most of any presidential campaign so far.

“We believe we will spend more on digital persuasion than any other political organization,” Foulkes and Flaherty said.

The Harris campaign is also running daily ads on Fox News to reach a “more moderate audience.”

Compared to Biden’s 2020 campaign, Harris’ campaign reported spending twice as much on TV ads in Pennsylvania, more than twice as much in Wisconsin, four times as much in Georgia and six times as much in Nevada.