[ad_1]
Joe Public Cape Town recently launched its latest campaign for the Cape Society for the Prevention of Cruelty to Animals (SPCA) to showcase the great work they do, with the aim of thanking all donors and ultimately inspiring others to donate.
The insight behind the “Anyone Can Be a Hero” campaign came from realising there are many animal lovers in South Africa. A very small number of people give their lives, even risking their own, to help animals. Most people just donate money.
Brendan Hoffmann, Executive Creative Director at Joe Public Cape Town, said: “We had two key goals for this campaign. Firstly, to help people understand the work of the SPCA, which isn’t always fully understood. Secondly, to drive donations. We achieved this through the idea that ‘anyone can be a hero’ – SPCA staff through their hard work, and members of the public through every donation they make.”
In our creative execution, we created film and broadcast content that showcased SPCA employees and compared them to everyday animal lovers. This approach created a humorous and relatable contrast that ultimately conveyed the message that anyone can be a hero for all of the animals at the SPCA, no matter how unimpressive one’s actions may seem. The campaign effectively highlighted that heroism comes in many forms, from the bravery of SPCA employees to the generosity of donors.
“Some might say it’s the SPCA inspectors who bravely scale towering trees to rescue trapped kittens or battle dog fighters, or the superior skills of veterinarians, who are heroes. But the ‘Everyone Can Be a Hero’ campaign reminds us that true heroism is simply putting compassion into action. Not everyone can do the work of the SPCA, but everyone can make it happen through donations,” commented Franco Raffa, Marketing Manager at the Cape SPCA.
Click here to view the event video:
[ad_2]
Source link
