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The Interactive Advertising Bureau (IAB) South Africa’s Education Committee has announced the 15 representatives selected for the 2024 Front Row programme.
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2024 Front Row Representatives
The following representatives were nominated by industry peers and leaders for their potential for leadership and innovation:
| Name | title | organize |
| Osman Babu | Junior Implementation Specialist | Incubator |
| Yumna Benjamin | account Manager | Incubator |
| He is with us | intern | Red and yellow |
| Hannah Jacobs | Paid Media Intern | Incubator |
| Molly Johnson | Channel Manager: Programmatic | Honeycomb Digital Media |
| Neo Mashatola | Digital Media Planner | Media Store |
| Kanya Masuku | Junior Digital Planning Executive | Essens Media |
| Welcome | Community Manager | Public Figure |
| Gift Cake | account Manager | Public Figure |
| Neo Molefe | Digital Marketing Intern | Vodacom |
| Mukondeleli Muyayi | Junior Producer and Creative | Gray Advertising |
| Busisiwi Redbeard | Community Manager | Dentsu Creative |
| Rito Communications | Media Expert | Nedbank |
| Hope Zaqui | Customer Success Manager | Human |
| Inspiration Manju | Junior Social Media Manager | Nedbank |
Deborah Whitlock, programme director of the Front Row programme and member of the IAB SA Education Committee, acknowledged the rigorous selection process and expressed her admiration for the successful delegates: “A huge congratulations to our new delegates – we can’t wait to share the new 2024 programme with you.”
Front Row Initiative
The IAB SA Education Committee’s Front Row initiative aims to identify and provide a platform for 15 young, ambitious and talented members of the digital media and marketing industry to springboard their careers.
Through the program, participants will receive sponsorship to attend award ceremonies, digital media and marketing educational programs, workshops and classes, and industry-leading events.
These events and platforms further provide knowledge sharing, networking and mentorship from established giants in South Africa’s digital media and marketing space.
The experience is designed to motivate and inspire participants in their future careers.
Addressing the 2024 front row, Su Little, Chair of the IAB SA Education Committee, said: “The future is in your hands and we are excited to be walking alongside you. This is your time to grow and make an impact. Hats off to the leaders who nominated the talent. We need more people like you!”
This year, Front Row members will have access to the following sponsorship opportunities and benefits:
Attend:
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IAB South Africa Bookmark Awards – August 2024
-
Effie Awards – September 2024
-
Nedbank IMC Conference – September 2024
-
Award pending — November 2024
-
Assegei Award – November 2024
-
New Generation Award
-
Promax Awards
Participate and/or visit:
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The virtual workshop on building a personal brand was hosted by Su Little, Chair of the IAB South Africa Education Committee
-
IAB South Africa Bookmark Awards Learner Jury Learner – July 2024
-
Effie Dialogue – August 2024
-
Loeries Seminar – October 2024
-
Next Generation Marketing Trends Conference – 2025
free:
“The IAB SA Front Row programme truly empowers the next generation. To the 2024 delegates, this is your moment! Soak it all up, show up bravely and embrace every part of this incredible journey,” added outgoing 2023 Front Row delegate head Philani Mokoena.
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