How Vicinity Media’s omnichannel solutions helped Lay’s achieve 32.4% retail growth

Vicinity Media Game Start Technology is revolutionizing real-time interaction in the advertising world. Our Live score data integration seamlessly delivers real-time sports updates directly to Digital Out-of-Home (DOOH) screens and mobile devices. Let the audience pay attention to every heart-pounding moment.

We have partnered with PHD Media to sponsor the UEFA Champions League matches. Real-time integration of dynamic creative execution Bringing live scores to life. Lay’s UCL omnichannel campaign used this innovative technology to create an immersive, real-time experience that engaged audiences on mobile and DOOH platforms.

Game-Changing Omnichannel Results:

• 133% increase in mobile click-through rate When DOOH goes live.
• In-store visits increased by 32.4%achieved through data-driven site selection and event planning.

Watch the full case study Discover the impact of real-time creative execution – because in sports, Timing is everything.