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Every year, liver disease kills 2 million people worldwide. Medical professionals call liver disease the “invisible killer” because liver disease and its symptoms often only become apparent in the late stages of the disease, when the damage is irreversible.
Essentiale® Extreme, the country’s leading liver health supplement, has a clear goal: to raise awareness among Gen Z and Millennials about the impact of unhealthy lifestyles on liver health. The brand is present where these consumers are most active, confronting their reliance on filters to hide flaws and present only their perfect selves to the world.
Essentiale® Extreme has launched #NoFilter, a social filter that shows what life is like with liver disease. It’s a new way to deliver the brand’s message: the only filter that matters is your body’s natural filter – your liver. This filter doesn’t glamorize. Instead, it shows the potential physical manifestations of liver disease in plain sight. By showing users a realistic portrayal of themselves with signs of liver disease, the campaign aims to create a deeper understanding of the importance of liver health.
Hoorah and Essentiale® Extreme’s campaign is a wake-up call for young people in Mzansi, reminding them that while social filters can change appearances, they cannot protect your health from the harmful effects of poor lifestyle habits such as overindulgence. Through the #NoFilter campaign, Essentiale® Extreme challenges consumers to look beyond the surface and think about what really matters – their long-term health, of which the liver plays a key role.
Essentiale® Extreme has not only created a movement to bring attention to liver disease, but this liver health supplement brand has also built a community of advocates with the power to save countless lives.
“I’m honored to be part of such a purposeful and meaningful project,” said Gavin Wood, Executive Creative Director at Hoorah. “When you have the opportunity to work on a campaign like Essentiale® Extreme #NoFilter, you don’t just look at it as a job, you look at it as a responsibility. The work we do has the power to change the conversation and inspire action.”
Become a liver health advocate. Try Essentiale® Extreme’s #NoFilter on Instagram here or on Facebook here.
Visit the Hoorah website https://hoorahgroup.com/
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