Grand and Gold Award Winners Announced

Cannes Lions 2024 Day 3 Winners

Experience: Brand experience and activation

Weber Shandwick Chicago won the first-ever edible mascot award for the Pop-Tarts brand in the category of live brand experience or activation.

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Experience: Creative Business Transformation Lion

LePub Amsterdam won in the Experience Transformation category for its renovation campaign for the Philips brand.

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Experience: Creative Business Lion

Publicis Consulting Paris won the Renault Automotive Award for its work for the Renault brand in the Customer Acquisition and Retention category.

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Experience: Innovation Lion

Toronto-based Klick Health won in the Early Technology category for its Voice 2 Diabetes campaign for client KVI Brave Fund Inc.

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Experience: Luxury and Lifestyle Lion

Loewe Madrid won the Grand Prize for the Loewe X Suna Fujita campaign for the Loewe brand.

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Strategy: Creative Effectiveness Award

Toronto-based Rethink won the Creative Effectiveness Award for the campaign, while the winner of the Sustained Success category went to none other than Heinz, the Heinz ketchup brand.

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Strategy: Creative Strategy Lion

The “A Piece of Me” campaign created by Dentsu Creative Amsterdam for the KPN brand won the award in the Corporate Purpose and Social Responsibility category.

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