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Publicis Groupe Africa has revamped its youth development and internship programme, Le Cubs, to ensure real, sustainable impact and growth for young people across Africa. Here, we speak to five people who have participated in the Le Cubs programme and are now employed full-time across Publicis Groupe agencies.
In 2021, Publicis Groupe Africa saw the need to develop a bespoke internship programme that would truly upskill young people and prepare them for the changing world of work in the creative industries. “The success of the programme has been its impressive 80% retention rate, with the class of 2023 not only staying with the organisation but also becoming stars in their respective roles,” says Yevenia. Here, we hear directly from some of the Le Cubs graduates who are now working full-time at the company.
Yonela Mabulu, Media Buyer – Publicis Media, 2022 Le Cub
“Firstly, the opportunity to join the Publicis Media team, even though I only have less than a year of experience, has honestly been a godsend. Starting on the first day of my first month (September 12, 2022), I knew nothing about advertising, let alone what my role would be. Now, I can proudly say that I am a hybrid media buyer. This is all thanks to the mentorship I have received from other media buyers, and the determination and desire I have always had to perfect everything I do.”
Vuyani Masango, Junior Designer at Digitas Liquorice, 2022 Le Cub
“Joining Le Cubs has been a transformative experience that has provided me with valuable skills and mentorship to build a foundation for my career. The program’s focus on hands-on learning and professional growth has transformed my passion into a meaningful and successful career path. Le Cubs is truly a starting point for youth empowerment and development.”
Unathi Matikinca, Talent Administrator – Publicis Groupe Africa, 2023 Le Cub
“Joining Publicis Groupe as a Talent Intern at Le Cubs in 2023 is a great opportunity for me. It has been a pleasure working with the teams in Cape Town and Johannesburg, and this year I have the opportunity to work as a full-time Talent Administrator. I have learned a lot about L&D from Yevenia Naidoo and Nanini Sobantwana. I have a very supportive team.”
Ryan Ruiters, Junior Artistic Director – Saatchi & Saatchi, 2023 Le Cub
“I was thrown into the thick of it on day one, and it was the best thing I could have ever thought of. From that day on, I had fantastic opportunities to learn about the industry and be part of major events that allowed me to grow and develop my skills. Now as a junior employee, I can see how much I learned during my internship, and I’m really grateful for the experience.”
Luto Nyoka, PR Intern at MSLGroup, 2023 Le Cub
“Joining Le Cub last year was an eye-opener for me as it provided me with hands-on experience and opportunities to strengthen my communication, problem-solving, strategy, teamwork and media relations skills. The program provided mentorship from one of the best PR practitioners in the country, who helped me improve my skills in building relationships with clients and the media, which translated into a rewarding career in public relations.”
More about Publicis Groupe
Publicis Groupe is the second largest communications group in the world, with more than 100,000 talents in more than 100 countries. As one of the world’s largest advertising and communications groups, Publicis Groupe is known for its people-first approach. Publicis Groupe Africa is no exception. With more than 60 agencies in 36 countries across the continent, Africa is the perfect place to develop a rewarding career in media, communications, marketing or advertising.
access PublicisGroupeAfrica.com to know more information.
For PR inquiries, please contact:
Amy Hopkins, Director of PR, Communications and Marketing
az.oc.sicilbup@snikpoh.yma
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