French cinema’s July boom reverses a bleak year

The French film industry is gradually recovering since the pandemic and confinement, and it regained color in July, boosted by a series of successful films. Vice versa 2 Pixar’s highest-grossing animated film, Star Wars, opened with 7.2 million viewers. The Count of Monte Cristo , Pierre Niney opened on June 28 and sold 5.2 million seats. Then, Despicable Me 4 Released on July 10, it convinced 2.7 million people. In July, French cinemas also benefited from the end of the exploitation comedy And one more thing, After 13 weeks of operation, the total number of entries exceeded 9.6 million, with 1.2 million entries reaching the peak again last month. Deadpool vs. Wolverine With 1.2 million entries, it entered the top 5. So many big outings were scheduled in July to avoid facing competition from the Paris Olympics.

Result: Entries increased by 2.2% compared to last year, while there were two large exits in July 2023 Barbie wait OppenheimerThe film festival in early July achieved good results, with 4.55 million tickets sold over the four days of the event (June 30 to July 3).

However, it took a month for things to turn around. Because even with these record results in July, ticket sales in the first seven months of 2024 are still 5.5% lower than in the same period last year, with 103.48 million tickets sold. This year, French films have established themselves among audiences, with a market share of 45.4%, while American feature films have a market share of 35.6%.

Film and the Olympics

However, August didn’t get off to a great start, with releases like this one struggling. Garfield, New product Lago Winch wait machineThe second month of the summer holiday is usually a quiet month for cinemas. The French are using August to stay away from cinemas.