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Following successful themes such as “Get More Love” and “Get More Magic”, LG Electronics (LG) announced a new short film campaign based on its “Good Life” brand slogan, titled “Get More Caring”, which aims to highlight how LG products enable family members to express love and care through small gestures, allowing them to enjoy true “Good Life” moments in unforgettable experiences.
Throughout the video series, LG will showcase those sometimes overlooked family moments while subtly demonstrating how its products enhance daily life through the brand’s innovative technology that is deeply intertwined with customers’ daily lives, allowing them to chase their football dreams or simply follow their favorite team in 4K clarity.
A highlight of the event was the immersive home viewing experience provided by LG’s breakthrough OLED screens, such as the LG Signature OLED M3 4K Smart TV, which opens the door to a new world for families. With unparalleled picture quality and vivid colors, as well as the improved sound effects of the α9 AI processor 4K Gen6, LG OLED screens transform an otherwise ordinary viewing experience into an unforgettable and gorgeous immersive experience, bringing families closer together.
Additionally, the event will showcase the convenience of LG’s WebOS, an intelligent platform that provides seamless access to a wide range of entertainment options and smart home features. Whether you’re looking for the perfect movie or the latest TV show for family night, there’s a vast array of content to explore with built-in streaming services such as Netflix, Prime Video, Disney+, YouTube and Apple TV+. LG’s intuitive WebOS interface also means receiving personalised sports updates and tailored content recommendations is as easy as accessing other built-in apps such as music and sports, making home entertainment effortless and enjoyable.
The cutting-edge InstaView Knock-on-Door feature is another highlight of the event, perfect for revealing those sometimes hidden signs of love. Available on LG’s latest refrigerators, this technology allows users to see inside the refrigerator simply by knocking on the door, making meal preparation more interactive and fun. Family members can easily decide what food to cook without even opening the refrigerator door.
Elena Yiallouris, Corporate and PR Marketing Specialist at LG Electronics South Africa, said: “We are delighted to launch ‘Get More Care’ as our new brand campaign. Through these heartwarming short films, we aim to showcase how our products can make everyday life more special and meaningful. At LG, we believe technology should enhance the way we care for one another and this campaign perfectly captures LG’s ‘Life’s Good’ vision.”
LG’s commitment to human-centric innovation and user-centric design is at the forefront of the campaign, showcasing how the company’s products can contribute to a more connected and caring lifestyle. By showcasing the practical benefits and emotional value of LG technology, “Get More Caring” aims to resonate with families across the region.
Launched in July, the four-episode ‘Get More Care’ video campaign showcases fun and touching stories from around the home and aligns perfectly with LG’s brand direction and visual identity, while maintaining and reaffirming the brand’s core values: ‘Uncompromised Customer Experience’, ‘People-centric Innovation’ and ‘Warmth Brings Smiles’.
For more information on LG’s activities, please visit: https://www.lg.com/za/get-more-care.
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