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SME financier Business Partners Limited has appointed integrated marketing and public relations agency Hook, Line & Sinker (HLS) to provide PR, content creation and social media services for two of its events, namely the 36th Annual Entrepreneur Competition and the SME Toolkit Business Plan Competition.
The Entrepreneur of the Year Award is designed to reward innovative entrepreneurs who have made outstanding contributions to the business sector and provide business support of more than R2 million. By entering the business plan competition, aspiring entrepreneurs can receive industry mentorship to help them start and grow a successful business, in addition to receiving generous cash prizes.
HLS said it will use its media relations expertise and digital capabilities to produce and amplify content across multiple touchpoints, including social channels and platforms. In doing so, the agency aims to showcase the support provided by Business Partners Limited.
David Morobe, Executive General Manager of Impact Investing at Business Partners Limited, said: “Like the King Protea, South Africa’s national flower, our country’s entrepreneurs thrive under difficult conditions.”
“We look forward to working with HLS to raise awareness and showcase the critical role of SMEs in the economy, while inspiring a new generation of business leaders.”
Adam Hunter, managing director of HLS, said he looked forward to the strong synergies that the partnership would create.
“It’s exciting to build partnerships with clients when you know the work they’re doing resonates so strongly. Having only registered as a business six months before the COVID-19 pandemic, HLS has weathered its share of trials and tribulations, from the pandemic to the global recession.
“Regardless, this incident has taught our organization to be resilient and adapt quickly, and has given us insight into what it takes to thrive in today’s business environment.
“We look forward to doing our part to ensure Business Partners Ltd has a significant impact on the SME ecosystem and creates a lasting ripple effect.”
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