[ad_1]
If the geeks are seduced, commercial success has yet to materialize, with sales expected to be below 500,000 this year.
Five months after its release in the U.S.Apple’s Vision Pro headphones are about to arrive in France. The product will be available from Friday July 12 in Apple Store retail stores in France, the United Kingdom, Germany, Australia and Canada. People in Asia will be able to buy them since June 28.
Highly anticipated by Apple fans and curious people, The company calls it a “revolutionary space computer”«The most advanced personal electronic device ever“, this”The Third Age» Following in the footsteps of the Mac 40 years ago and the iPhone of the early 2000s, this mixed reality headset is available in three models and costs between 3999 and 4499 euros, depending on its storage space. To increase the suspense, pre-orders have been available since June 28, allowing the most impatient to make an appointment to pick up their device from Wednesday July 10, thus avoiding possible queues.
Vision Pro can be used to watch movies or games like a home theater, or it can work on multiple screens at the same time, allowing users to ” Interact with digital content as if they really existed in their own space », according to Apple, the company has been working on the product for a decade. Device” Provides unlimited space for applications to transcend the boundaries of typical screens and introduces fully three-dimensional user interfaces controlled by the most natural and intuitive interaction methods: the user’s eyes, hands, and voice », promised the Cupertino company, which has invested more than $ 15 billion in the development of the product.
Price barriers
Since this is a new use, there are big unknowns about consumer adoption. To convince them to take the plunge, Apple plans to offer free 30-minute demos in its stores (by appointment). If most geeks praise the technical know-how behind the product, its price still poses a barrier for many consumers. The price is comparable to the second-generation Microsoft HoloLens (3849 to 5049 euros), but seven times higher than Meta’s Quest 3 (549.99 euros). Others, including Apple fans, find it too heavy, uncomfortable, headache-inducing, and are disappointed by the lack of available apps and videos. In the United States, many buyers return them to stores for refunds after the statutory two-week return period ends..
Given the disappointing start in the United States, IDC estimates that sales for the year will not exceed 500,000 units. According to the technology specialist, sales in the first quarter were around 100,000 units. Sales are expected to fall by 75% in the second quarter.
Most experts believe that only a new, cheaper version can change this situation. However, according to Bloomberg reporter Mark Gurman, Apple is already developing a new model priced at around $ 1,500, which may be available at the end of 2025. Its code name: “N107”. The task is not easy. Apple must successfully reduce the production costs of the headphones without affecting the experience. This does not prevent the Cupertino company from also working on the development of 2Egypt The next generation, which is lighter and more comfortable, is scheduled to be launched at the end of 2026. Apple still needs convincing to make Vision Pro a “blockbuster”.
[ad_2]
Source link
