AI helps new competitive battlefield MMA Academy established

Source: © 123rf 123 RF Artificial intelligence is a driving force behind many industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

The MMA Academy is now up and running in its native Turkey and has expanded to sub-Saharan Africa, including South Africa.

Sarah Utermark, country director at MMA SA, said: “AI is changing the marketing industry very quickly.

“From Google AI Search to using AI to develop hyper-targeted audiences, not to mention GenAI to help create compelling digital content for social media, online video, gaming and more, marketers everywhere need to be at the forefront of the marketing industry to ensure they keep up with this rapidly changing world, especially among younger demographics.”

Whereas in the past, people used “traditional methods” such as CRM systems, geo-targeting, personalization, etc., today’s marketers must master complex AI-based concepts and data-driven technologies to best engage audiences and drive conversions, all while staying current with the industry and leading the changes in technology-enabled organizations.

Those who do this will undoubtedly lead the way, and so will their brands. This is undoubtedly the new competitive battlefield.

Navigating the rapidly evolving digital marketing landscape

The program provides members, whether undergraduate or executive-level, with access to virtual courses and classes, giving them the latest intelligence they need now as part of their membership.

Content available to MMA members will include seminars, webinars, lunchtime sessions, guest lecturers, an online training catalog, and technical boot camps specifically for the C-Suite.

MMA Academy’s curriculum is designed to address the rapidly evolving digital marketing landscape.

Harnessing the power of artificial intelligence

As artificial intelligence technologies continue to reshape industries, the Academy’s programs offer marketers the opportunity to gain deeper insights into customer behaviors and preferences through advanced data analytics and predictive analysis.

By harnessing the power of AI, marketers can create highly personalized campaigns, optimize spend, and enhance the customer experience, resulting in substantial growth in their business.

“MMA Global and MMA SSA and SA are proud to be the gateway to years of proprietary content that will advance industry skills, while also regularly creating new, future-focused content to equip professionals with the knowledge they need now.

“Our main goal is to ensure that marketers have the capabilities and skills to take them to the next level of AI marketing,” Utermark said.

3 layers

The MMA Academy is organized into 3 levels – undergraduate, professional and executive level, showcasing real-life case studies of successful AI implementations in marketing, demonstrating measurable improvements in performance and ROI.

These examples demonstrate the transformative potential of AI in marketing strategies.

“MMA Academy invites marketing professionals across Sub-Saharan Africa to join this educational revolution.

Success in the digital age

“By investing in AI-driven marketing education, we can together raise the bar for the marketing industry, drive economic growth and create a better future for the region.

“The Academy is dedicated to helping businesses grow through learning and transformation, providing the tools and knowledge needed for continued success in the digital age,” added Utermark.

MMA SA members can access and enroll in various programs based on designated levels here.

Further information will also be announced at the upcoming MMA SA Impact Forum, part of the CMO Summit, taking place on September 12 from 5pm to 8pm at the Maslow Hotel in Sandton.

Use code MMA to register as a member or non-member here.