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Reveel, a digital out-of-home (DOOH) solutions company, in partnership with Virgin Active SA, has announced the launch of a national digital network across the health and wellness brand’s extensive network of clubs.
(Photo courtesy) Reveel and Virgin Active SA are launching a groundbreaking digital network of health and wellness clubs across South Africa
The move marks a significant shift in the health and wellness sector, integrating state-of-the-art digital technologies to enhance member experience and operational efficiency.
The rollout of the digital network will begin in the coming months.
The program fits into Virgin Active SA’s wider strategy to integrate advanced technology into its operations and physical spaces to ensure members have access to the most effective resources to support their exercise and wellness journey.
Digital Innovation Center
The new digital network will transform Virgin Active clubs into a hub for digital innovation, with technology enhancing every aspect of the member experience.
The installations will include advanced digital displays that deliver real-time club-specific information, customized exercise and wellness content and engaging promotional offers.
Strategic Impact and Benefits
This move will provide members with a seamless, enriched experience that enhances engagement and motivation through advanced technology interactions.
Tanner Rock, Commercial Director at Reveel, said: “We don’t just install digital screens, we create immersive environments that blend seamlessly with exercisers’ daily activities, ensuring every workout is unique and fulfilling.”
Dean Kowarski, CEO of Virgin Active SA, said: “We look forward to working with the Reveel team to create a bold, beautifully designed digital statement that will enhance the member experience at our clubs nationwide.”
Rock added: “Our partnership with Virgin Active is a testament to Reveel’s commitment to transforming spaces and elevating experiences.”
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