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Immersive Fox has launched its AI-powered text-to-video AI Actor technology in South Africa.
The technology can generate a digital clone of an AI actor or human who, with a text prompt, can come to life on screen as a content presenter through precisely lip-synced sound and image.
AI actors can perform scripts in more than 50 languages using the same voice as their human counterparts, giving businesses global reach.
This can revolutionize sales and digital marketing, corporate training, coaching, and education.
Key drivers of engagement
In the current digital age, marketers face numerous challenges.
Email marketing requires high-quality, relevant content to maintain engagement, but producing such content consistently is a difficult task.
Content marketing and SEO need to be constantly updated to adapt to the ever-evolving search engine algorithms, where metrics such as page dwell time, bounce rate, and social sharing have a great impact on rankings.
Additionally, video content has proven to be a key factor in attracting audiences, but it is time-consuming and expensive to produce.
Social media marketing and advertising also require captivating visuals to stand out in a crowded digital space.
Produce high-quality content quickly and cost-effectively
“Our AI technology provides solutions to several pressing problems, enabling marketers to create engaging, high-quality content quickly and cost-effectively,” said Alisa Patotskaya, Meta founder, CEO and software engineer, entrepreneur and former technology executive.
LLMs such as ChatGPT mean that anyone can quickly and easily create text-based content, thus reducing the quality of online content.
Video, by contrast, generates more engagement, which is one of the most important metrics for marketers, right up there with brand sentiment and trust.
Executive decision-makers, spokespersons, training departments or marketers can use the technology as the AI actors can also deliver messages from recognized company spokespersons, supporting a consistent and reliable communication strategy.
Artificial intelligence makes videos
“We expect that within the next five years, most of the world’s video content will be produced using AI,” Patotskaya said.
So far, the video seems to be very costly as it requires a crew, actors, and sets.
“The ability to try out different messages without having to shoot and edit creates testable flexibility and variation, allowing marketers to repurpose content in multiple formats, including video, without additional effort.
Agility and speed
She explains that they can generate one minute of video content in less than a minute (while the closest competitor takes over 10 minutes), and can train a new personalized actor in 25 hours using only two minutes of video captured from a webcam, whereas the industry norm is 10 days of processing time and 15 minutes of supervised studio recording.
“This gives us a 10x cost advantage over competing solutions, enabling the creation and distribution of tens of thousands of personalized videos.
The changing situation in Africa
Patotskaya said artificial intelligence will continue to open doors that people could not imagine before.
“The continent can benefit from automation in areas that were previously struggling. For example, when you think about tutoring or education in emerging markets, it’s a really exciting time,” she said.
“As the country’s social media and gaming educator, MySociaLife needs to respond to daily trends and produce content quickly, while also being affordable,” said Dean McCoubrey, founder of MySociaLife.
“Using Immersive Fox, our training is agile and up-to-date. Additionally, our courses can be translated into other languages, which opens up new areas for us; this is our next focus.”
Artificial Intelligence Benefits Humanity
He added, “If we use AI for good, we can make a huge difference in Africa and local edtech providers can expand their impact to an international scale.”
This news comes at a critical time as the marketing industry strives to keep up with the demand for high-quality, relevant content and efficient lead nurturing processes.
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