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Onomo Hotels is delighted to announce the huge success of this year’s popular Casablanca Summer Festival, which was held for the first time in partnership with popular audio streaming subscription service Spotify.
Source: South African Hotels. Onomo Hotel, Durban.
The Onomo X Spotify Summer Festival will take place on Sunday, July 4, 2024, at Onomo Downtown Casablanca, where more than 400 music lovers, fashionistas and food lovers will enjoy a showcase of internationally renowned artists and emerging talents from Morocco and the African continent.
The Onomo X Spotify Summer Festival is a celebration of African culture, talent and innovation, and the partnership reflects the two brands’ shared vision and commitment to providing a platform to promote music from Africa and the diaspora, exposing local and global audiences to the continent’s rich musical talent.
By hosting the first Africa Music Festival in Morocco, Onomo Hotels is quickly positioning itself as a frontrunner in the African lifestyle space and a staunch supporter of the continent’s rapidly evolving music and cultural landscape.
“We are extremely proud of the success of this year’s Casablanca Summer Festival and our first partnership with Spotify, a platform dedicated to connecting artists with fans in meaningful and innovative ways.
Festival embraces essence
Julien Renaud, CEO of Onomo Hotels, said: “For Onomo Hotels, this festival is a direct reflection of our brand pillars and our Africa’s Best label, and reflects our commitment to promoting talent and culture across our hotels.”
“The Onomo Hotels brand extends beyond just hotel stays. Through events like the festival, our goal is to create a lifestyle experience where our guests and the Onomo fan community can immerse themselves in the true essence of Africa’s rich culture and diversity.
Renaud added: “This is completely aligned with our core values and brand vision to not only reimagine how the world sees Africa, but how Africa presents itself to the world.”
The partnership with Spotify provides a further boost to an already successful event, and both brands look forward to developing this partnership further in the future. The festival is brought to an online audience through the launch of an official playlist on Spotify, where fans can explore the music of the lineup in depth.
Source: Provided.
“At Spotify, we continually strive to create touchpoints that bring artists and their fans closer through innovative product features and unique off-platform experiences. African culture is deeply rooted in Morocco, and we’re excited to partner with Onomo on an event that brings the industry together to celebrate the vibrancy of African music.
“It’s really gratifying to see the overwhelming response from fans both online and offline,” said Naoufal El Amrani, Maghreb senior artist and label partner.
In addition to the strong atmosphere created by festival goers, artists with a combined Spotify play count approaching 30 million include:
- Moroccan rapper, Stormy;
- Moroccan singer and DJ Kawtar Sadik;
- French-Cameroonian DJ and producer Dre Tala;
- A rising star in the Moroccan music scene, Ramoon;
- Moroccan R&B and soul artist Flomine;
- Senegalese Afro-electronic music DJ Wutangu; and
- French artist Vacra.
The collaboration highlights both brands’ commitment to celebrating culture and creating moments where artists connect with local communities.
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