More than just a passing trend

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Contents

History of Non-Alcoholic Beverages Why the sudden interest?Health awareness A key driver is the growing health consciousness of consumers. As people become more aware of the ill effects of excessive drinking, many are seeking healthier alternatives. This shift is particularly evident among Millennials and Generation Z, who prioritize health and promote conscious drinking. Additionally, the inclusive nature of non-alcoholic beer broadens its appeal by attracting those who abstain from alcohol for personal, religious or health reasons. Brewing technology innovation Innovations in brewing technology have also played a vital role. Today’s non-alcoholic beers are carefully brewed to taste and experience the same as traditional beers, attracting fans who like the flavor of non-alcoholic beer. This is a huge improvement over the past, when non-alcoholic beers often lacked the depth and complexity of alcoholic beers. Moderation Moderation is another important driver of the popularity of no- and low-alcohol beer. As society’s attitudes towards alcohol abuse and the stigma associated with it change, more people are choosing to drink in moderation. Non-alcoholic beer offers a way to enjoy the social aspects of drinking while promoting responsible consumption. This shift not only benefits individuals, but also supports a culture of responsibility and mindfulness. The future of non-alcoholic beer

SAB has launched Corona Cero, a non-alcoholic beer infused with vitamin D, as part of the rise of a global “sober curious” movement that has people re-evaluating their relationship with alcohol, resulting in a notable shift towards no- or low-alcohol alternatives.

Interest in non-alcoholic beer continues to grow beyond being just a trend, reflecting changing consumer tastes and wider societal shifts.

Yet, while the movement feels modern, non-alcoholic beer’s roots date back to ancient civilisations, connecting us to our rich and colorful traditions.

The beer was launched outdoors. Source: Supplied.

History of Non-Alcoholic Beverages

Historically, non-alcoholic beer has come in many forms.

In ancient Egypt, it was a staple food enjoyed by all social classes, while in medieval Europe it was known as “small beer”.

It became popular during the Prohibition era in the United States as a “near beer.”

These historical precedents highlight the enduring need for a beverage that offers the social benefits of beer without the intoxicating effects.

Today, that demand is reviving.

According to IWSR, global sales of non-alcoholic and low-alcohol beverages will reach $11 billion in 2022, with non-alcoholic products accounting for 70%.

Forecasts suggest the market will grow by more than a third by 2026, driven primarily by non-alcoholic beverages.

SAB launches non-alcoholic beer Corona Cero

Why the sudden interest?

A variety of factors have driven the contemporary Renaissance.

The future of non-alcoholic beer

From a business perspective, the rise of non-alcoholic beer is not just a trend, but a strategic imperative.

The beer industry is a major contributor to economic growth, providing millions of jobs and generating significant GDP.

In South Africa alone, the beer industry supported nearly 250,000 jobs in 2019 and added R71 billion to the country’s GDP.

This economic impact highlights the industry’s responsibility to innovate and adapt to changing consumer preferences.

Looking ahead, the non-alcoholic beer market will continue to grow and diversify.

As breweries continue to experiment with new flavors and technologies, consumers can expect more and more high-quality, enticing non-alcoholic beverage options.

The competitive landscape will drive further improvements in taste and variety, ensuring the industry remains dynamic and responsive to changing preferences.

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