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The African Continental Free Trade Area (AfCFTA) Secretariat and African television media group Africa24 have signed a Memorandum of Understanding to promote the AfCFTA and African economic integration through a number of high-impact actions.
Source: Provided.
The MoU was signed by AfCFTA Secretary General Wamkele Mene and Constant Nemale, Founder of Africa 24 Group (President of Afrimedia International) at the AfCFTA Secretariat headquarters in Accra and will provide the basis for the implementation of three major actions.
This includes advocating, through the AfCFTA Secretariat, actions to implement priority projects such as infrastructure, energy, industry, transport, logistics, new technologies, and all initiatives that will help accelerate Africa’s development to all citizens, institutional partners, businesses and organizations.
They are also about promoting the value of African business enterprises whose achievements contribute to the objectives of the AfCFTA across the continent; and raising awareness among citizens, young entrepreneurs and women on the assets and opportunities of the AfCFTA, namely the creation of a single continental market for goods and services, with the free movement of people and trade.
Expanding trade with Africa
The AfCFTA Secretariat and leading media group Africa24 have agreed to transform this partnership into a real platform for the promotion of projects, companies and institutions through innovative large-audience storytelling, with axes of reference including the creation of multimedia content to enhance the impact of intra-African trade; mutual organization and participation in AfCFTA events and co-organization of specific conferences, including award ceremonies, summits, forums and industry webinars.
The platform also promotes content production by experts on the African Continental Free Trade Area and the aggregation of all media on the African continent on this new platform.
At the signing ceremony, Mené expressed his determination: “The signing of this historic Memorandum of Understanding with Groupe Africa24 bears witness to the importance of the media in the success of the continent’s free trade policy.
“The Africa24 Group, with its expertise, audience and benchmark leadership in Africa, will raise awareness among all citizens of the continent through all communication channels on the priority objectives of the AfCFTA, in particular the creation of an economic zone that will benefit all peoples and countries on the continent.”
Unified media vision
Neymar believes that the continent’s commitment is a priority for all African media: “We are honored to be part of this historic agreement together with the African Continental Free Trade Area Secretariat.
“In line with the objectives entrusted to us by the African Union in the Memorandum of Understanding signed in 2019, and in coordination with our reference institutional partner, the Republic of Cameroon, the Africa24 Group will invest in the development of quality content at the service of African development, building on the successful collaboration with Afreximbank.
“This agreement will enable Groupe Africa24 to amplify the positive impact of the AfCFTA on economic growth and integration on the continent, both through our leadership and our membership of the African Union of Broadcasting (AUB). Groupe Africa24 aims to be a catalyst in bringing together as many media outlets as possible to act together and achieve a common vision.”
The multi-year MoU is a valuable asset for the AfCFTA Secretariat and the Africa24 Group, and will serve as a platform for innovative and inclusive cooperation to jointly build a more integrated and prosperous Africa in line with the African Union’s Agenda 2063.
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