Optimize supports its CEO at the FIFA Beach Soccer World Cup – Seychelles

The CEO of the Optimize marketing agency who was hired for this prestigious position will hold this important position for a little over a year. Her main responsibility will be to oversee all marketing and communication activities of the LOC in close collaboration with FIFA. This is the first time that an African country has hosted the 20th edition of the tournament, which was previously held in Dubai.

As the first African country to host such a grand event, Amy, who previously served as the Marketing Director of the local organizing committee of the World Cup in South Africa, is enthusiastic about her new role. She sees this as a great opportunity to showcase Seychelles and Africa’s ability to host large-scale events. Amy sees this historic event as an opportunity to make a lasting impact on the country and is eager to contribute to changing that status quo.

Emy Casaletti-Bwalya is no stranger to the world of marketing and communications and has extensive experience. Her expertise in the field, coupled with her passion for showcasing the best of Seychelles and Africa, makes her the perfect choice for the role of Marketing and Communications Director for Beach Soccer World Cup 2025 (Seychelles) Ltd.

With experience as a FIFA marketing lecturer and in charge of marketing for the FIFA World Cup South Africa, Amy is well placed to take on the responsibility of overseeing all marketing and communications activities for the upcoming tournament. Her vision for making a lasting impact for Seychelles and Africa through this historic moment is inspiring and her commitment to making a difference is truly commendable.

As she embarks on the next chapter of her career, her passion and drive will undoubtedly play a key role in ensuring the success of the Beach Soccer World Cup Seychelles 2025. Her appointment marks a significant milestone not only for herself but also for the African continent as it prepares to host the event for the first time.

Never one to rest on her laurels, Amy was named one of the 10 most influential women in marketing by The Star. She also contributed to the National Communications Partnership Committee ahead of the 2010 World Cup. She currently sits on the boards of Brand South Africa and Women and Men Against Child Abuse.