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In June, the Daily Investor had 2.5 million readers, a record for the news site.
Daily Investor June 2024 saw record results, with 2.5 million people reading the financial and investment news site that month.
This was the biggest month ever for The Daily Investor and follows two years of incredible growth since its launch in August 2022.
The Daily Investor’s success is attributed to the high quality of its news articles and features which focus on South African business developments, companies listed on the Johannesburg Stock Exchange and macroeconomic events that may affect markets and investments.
This has given The Daily Investor a large audience of South African investors, high net worth individuals and financial decision makers who read the website every day. Over 300,000 of these readers are also subscribers to The Daily Investor’s daily email newsletter.
The Daily Investor Podcast – Managing Your Money Wisely with Alishia Seckam — was also a huge success. Youtube, Facebookand The show’s official website.
Smart Money is hosted by renowned broadcast and financial journalist Alishia Seckam and features the country’s top business leaders and corporate executives as guests.
Strong advertising partnerships
Thanks to the Daily Investor’s strong audience reach, the site has become the platform of choice for companies looking to reach high net worth individuals and financial decision makers through advertising campaigns.
Daily Investor’s advertising partners include Discovery, Ninety One, Standard Bank, JSE, Old Mutual, Coronation, OUTsurance, Brenthurst, Fedgroup, Liberty, Nedbank and more.
Kevin Lancaster, chief commercial officer at Broad Media, said the success of the Daily Investor showed that South Africa’s finance and investment sectors remained strong.
“Our partners have seen strong performance from their campaigns, confirming the huge potential of the local market,” Lancaster said.
Guests included Discovery CEO Adrian Gore, Bank Zero Chairman Michael Jordaan, Vodacom CEO Shameel Joosub and A2X founder Kevin Brady.
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