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Our client, a global chicken restaurant chain, was facing challenges with its existing store locator tool. Customers were frustrated that they were directed to the main website and prompted to re-enter their address when searching for the nearest restaurant. Additionally, it was difficult for headquarters to update store information in real time, resulting in inaccurate data.
To address these issues, we implemented the Subdomain Store Locator solution to streamline data flow and create a single source of truth. Within three months, the solution improved search performance, SEO rankings, reviews, calls, and request directions.
Our subdomain store locator improves user experience by providing search-optimized pages for each store. Real-time updates and centralized data eliminate discrepancies between online channels, and SEO-friendly features and reporting tools enhance tracking and analysis.
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