Business Technology had its best performance ever in the first quarter of 2024

Business tech has had an incredible start to 2024, with an all-time high number of campaigns booked.
The first quarter of 2024 was strong, BusinessTech’s best first quarter to date, following a record-breaking 2023 for the group.
Meanwhile, South Africa’s top companies continue to shift their advertising budgets online and seek to partner with respected and trusted digital publications.

Why choose BusinessTech

As South Africa’s largest and most influential business news website, BusinessTech offers its advertising partners access to a powerful audience of business decision-makers and purchasing decision-makers.

This enables companies that advertise on BusinessTech to receive a strong return on investment for their ad spend.

The list of companies that advertise on BusinessTech is long and includes Standard Bank, FNB, Takealot, MTN, Vodacom, Rain, Discovery, Absa, Microsoft, Afrihost, Samsung, EY, Coronation, Altron, HP, Huawei, Nedbank, Sage, Syntech, Monocle and many more.

2024 will be an excellent year

“We are pleased to see a strong first quarter of 2024 and we are excited for the remainder of the year,” said Kevin Lancaster, chief commercial officer at Broad Media.

“BusinessTech leads the business news market, both in terms of audience size and the ROI we deliver to our advertising partners.”

Lancaster added that digital media remains the preferred choice for South African companies looking to grow and attract new customers, and budgets for digital advertising campaigns are increasing.

“We are seeing more companies coming to us to run their digital campaigns. We are also seeing long-term partners increase their spend with us as a result of the strong results we are achieving.”

Lancaster said this bodes well for business technology and the digital media industry as a whole.