Promoter clarifies her controversial message after being kicked out of Nueva Olla

On the evening of August 27, two promoters were expelled from a promotional event held at the Club Cerro Porteño stadium called La Nueva Olla for making controversial statements on social networks.

Fátima Marasco, one of the initiators of the event, posted a story on her personal Instagram account with the following information “It’s cold here”which was interpreted by many as a taunt towards the local club. In the world of football, the word “cold” is often used in a derogatory manner, referring to a player or team that, according to popular perception, does not show passion or commitment to their colours.

Reactions on social networks were immediate following the incident, which caused uproar among the club’s fans and led to the immediate expulsion of Marasco and his model partner. Juliet Purkelfrom the stadium.

In light of this situation, the promoter issued a statement through social networks, taking full responsibility for his words. In the message he clarified that the comment was not intended to offend, but was misunderstood.

“Dear members of the public: I am writing to you to take full responsibility for a comment I recently made on social networks during a promotional event for a football match that will be held on August 27, 2024 at the Club Cerro Porteño stadium. “I want to make it clear that this comment was a personal decision, without any malicious intent and was not directed at anyone. ”The promoter said.

Marasco also stressed that neither the ad agency, the brands he worked for, nor his partners were aware of or involved in his actions. “I did not take into account the unpleasant consequences my words could have for all those involved in the aforementioned promotion. I offer my sincerest apologies to all the people and entities affected by the misinterpreted comments, to the sports clubs, advertising agencies, brands that trusted me to represent them, and to the fans.”he added.

The promoter ended her statement by apologizing for the incident and reiterated that her purpose in sharing the story on Instagram was only to mention the weather. “This was involuntary and a misunderstanding. I apologize to everyone who was affected by this situation.”Marasco concluded.

The incident has sparked a debate on social networks about the management responsibilities of Internet publications, especially when it comes to the public representation of brands or companies at high-profile events.

The statement is as follows: