Innovation creates impact: Dentsu leads the way

How can good SEO steps change business?

Good SEO can significantly transform a business, increasing its online visibility, driving more qualified traffic to its website, and ultimately increasing conversion rates and revenue. By optimizing their content for search engines, businesses can ensure that they appear in relevant search results, making it easier for potential customers to find them. This increased visibility not only increases brand awareness, but also builds trust and credibility with your audience. For example, a well-executed SEO strategy can help a bank attract more customers seeking financial services, thereby increasing its market share.

How can banks boost the economy and capture the SME market?

Banks play a vital role in driving economic development by providing essential financial services that enable businesses to operate and grow. They play a particularly important role in supporting small and medium-sized enterprises, which are the backbone of many African economies. By providing tailored financial products and services, banks help SMEs access the capital they need to grow and prosper. For example, banks are using advanced analytics and digital platforms to streamline the lending process, making it easier and faster for SMEs to obtain loans.

In addition, banks work with governments to support economic development initiatives. This includes providing financial literacy programs, offering favorable loan terms, and engaging in public-private partnerships to promote entrepreneurship. By supporting SMEs and entrepreneurs, banks not only drive economic growth, but also promote innovation and job creation.

Insights from the CMO Report

The latest CMO report highlights several key trends and statistics that can provide valuable foresight for businesses. One notable insight is the increasing investment in marketing technology (Martech), with senior marketers expecting Martech spending to increase by 50% in the next five years. This trend highlights the importance of using advanced technologies to gain actionable insights and optimize marketing strategies.

In addition, the report shows that outperforming brands attribute their success to differentiation strategies rather than simply sufficient funding, highlighting the need for banks to develop unique value propositions and innovative marketing approaches to stand out in a highly competitive market.

Spending Share vs. Market Share

Understanding the relationship between spend share and market share is critical for banks looking to maximize their impact. In mature markets, if a brand’s share of advertising spend is greater than its market share, the brand’s market share is likely to grow. Conversely, if its share of spend is less than its market share, the brand’s market share is likely to decline. Leading media agency Carat provides insights into media spend across different regions and categories. Their data can help banks identify key areas of investment and optimize marketing budgets to achieve better market penetration.

What keeps bank chief marketing officers awake at night?

CMOs at banks face many challenges that keep them up at night. One of the main issues is the rapid pace of technological change and the need to stay ahead of the curve. This includes integrating new technologies such as artificial intelligence and marketing technology to enhance customer engagement and streamline operations. In addition, CMOs face shrinking budgets and pressure to achieve more with fewer resources. They must also navigate the complexities of regulatory compliance and data privacy, ensuring their marketing strategies meet legal requirements while still being effective.

Dentsu’s role in driving innovation

At Dentsu, we are at the forefront of this transformation. Our investment in artificial intelligence and other cutting-edge technologies puts us ahead of the other top five agencies in Africa, particularly in Sub-Saharan Africa.

Dentsu Merkury is an advanced identity and personalization platform designed to run without cookies. It leverages exclusive Consumer Contact Survey (CCS) data to provide unparalleled media planning and audience connection. With over 8,000 attributes, it allows the creation of custom audiences that resonate at both the conscious and subconscious level. The rich data is linked to the unique Dentsu Merkury ID, providing a comprehensive 360° customer view and enabling precise targeting. The platform supports rapid activation of audiences through 49 pre-defined groups and seamlessly integrates with over 200 transaction destinations including Adobe Stack. It powers advertising campaigns using first-party data while ensuring a scalable, privacy-secure solution.

GenCX is an AI-driven insights engine developed by Dentsu experts. It transforms data insights and media optimization by processing natural language queries to provide detailed, actionable insights on brand performance. GenCX helps media planning and optimization by leveraging financial and campaign data to achieve superior performance. It helps with strategy assurance by understanding the complexity of campaigns. The platform is constantly evolving, with future developments designed to enhance post-campaign reporting and modeling buying decisions. At its core, GenCX is driven by a rich database of two years of comprehensive campaign data, making it a custom AI solution for a smarter, data-driven future.

We develop and test proprietary technologies that provide our financial clients with a real market advantage. Our solutions are not only innovative but have been proven to create deeper connections with consumers. As the leading experts in consumer connections on the African continent, we understand the unique needs and preferences of African consumers and develop strategies accordingly. By innovating for impact, we ensure that our clients not only stay ahead of the curve but also make a meaningful difference in their customers’ lives.

“Digital and technological innovations in the banking sector are having a profound impact on African economies. By embracing these changes and leveraging our expertise, we can be at the forefront of this transformation and help shape the future of banking on the continent.”