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Last week, Chicken Licken and Nedbank won awards at the 16th annual IAB South African Bookmark Awards.
The awards recognize creativity and efficiency in the digital media and marketing industry. Joe Public and our clients were shortlisted as 21 finalists and received 11 awards in categories including Platform, Community, Channel, Events and Craft.
Khuthala Gala Holten, Joint Managing Director of Joe Public, said: “These awards symbolize our belief in creativity and that of our clients. We could not have achieved this without the trust of our partners who allow us to challenge convention. Congratulations to them, our Joe and all the other winners.”
Joe Public received the following awards:
| platform | Awards |
| Mobile Site | Chicken Licken Brand, Gwijo Formations (Silver) |
| Customer Experience Design | Chicken Licken Brand, Gwijo Formations (Bronze Medal) |
| Community | |
| Use of User Generated Content (UGC) | Chicken Licken RMS, Feel the Fire (Bronze) |
| Social Media Activities | Chicken Licken Brand, thanks for your complaint (Bronze) |
| Influencer Marketing | Chicken Licken Brand, thanks for your complaint (Silver) |
| channel | |
| Online Video Series | Chicken Licken RMS, Feel the Fire (Bronze) |
| Use CRM, loyalty programs and gamification | Chicken Licken Brand, Gwijo Formations (Bronze Medal) |
| Activities/Microsites | Chicken Licking Spicy Wings, Cure Cravings (Bronze) |
| Craftsmanship Award | |
| Craftsmanship – User Experience | INJOZI (in partnership with Joe Public), Chicken Licken Brand, Gwijo Formations (Bronze) |
| Crafts – Online Video/Motion Graphics | Chicken Licken Brand, Gwijo Formations (Bronze Medal) |
| Craftsmanship – Use of sound | Nedbank Investments, Reality Check (Bronze) |
| Craftsmanship – Use of sound | Chicken Licken Brand, Gwijo Formations (Silver) |
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