Part II – China Agency Scope: Short-term Results Hinder Development of Deep Relationships

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Source: © 123rf ((www.123rf.com 123rf)) In China, the average length of a marketer’s relationship with their current creative agency has shortened to 2.7 years

In China, the average length of a marketer’s relationship with their current creative agency has shrunk to 2.7 years (2.9 years in 2022).

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