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Whether it’s the cantonal abbreviation BE, ZH or LU (Bern, Zurich, Lucerne), there are currently a lot of cars with Swiss license plates on the roads in Carinthia. But are more Swiss really spending their summer holidays in Carinthia, a few hours away by car this year?
“Yes, it is. We have noticed a significant increase in Swiss guests, especially in the upper-class hotel sector with four stars and above,” confirms Wolfgang Kuttnig, WK’s department manager for tourism and leisure. “Especially among companies in the Wörthersee region with access to the lake.” Despite having a lake on its doorstep, the Greater Zurich Area is well represented.
Water sports and top-notch cuisine score
Hoteliers and lido operators also have an explanation for this. In comparison, Carinthia is still cheap, especially because the long-standing strong Swiss franc has attracted better exchange rates. Another difference: “Guests choose offers around Water Sports It’s very limited out there,” Kuttnig said.
4.5 million overnight stays per year Switzerland is Austria’s third largest overseas market. Carinthia had almost 150,000 overnight stays, 80 percent of which were in the summer. “But the off-season months of September and October were also strong. “We have been active again on the Swiss market this year through marketing, cooperation with the media and tour operators, and online activities,” says Klaus Ehrenbrandtner, Managing Director of Kärnten Werbe. He also mentions the presence at the Swiss Bike Show. They are aware of the very high service standards and can score points with high standards and outdoor activities.
Gastronomy also plays an important role: Carinthia, led by top chef Hubert Wallner, participated in the Zurich Food Festival, Europe’s third largest culinary festival, in June. This week, Kärnten Werbe made its latest appearance and took the opportunity to showcase itself at the Olympics Austria House Paris Introduced to French audiences.
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