Why drink rosé wine in summer?

They have become inseparable. Rosé rhymes with summer, and has done so for years, with global consumption reaching new heights – although it appears to have hit a glass ceiling. Packaged in bottles or cubesRosé sales continue to grow as the sun and longer days arrive. Red and white are much less tied to seasonality, The third color has the meaning of summerwhich is not without explanation.

More accessible wine

Perhaps the most obvious reason is economic. Although rosé is now readily available on high-end tables and its increasing quality has pushed the price range even higher, it is not uncommon to spend more than 15 euros, or even 10 euros, on rosé. The way it is consumed justifies this selection criterion. Often in a friendly manner, sometimes in a booth, by the sea, Sometimes even on the rocksNo offense to the fact that rosé has always been on the popular side, and no doubt its price is one of the reasons for its success, as well as its lead over other colors when the good weather arrives.

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Reduce alcohol content

In the summer, Let’s drink lighter wineIf red, white or rosé wines have similar alcohol content, people tend to think that rosé wines are usually the lowest in alcohol among the three, with some vintages dropping below 10% alcohol. Global warming is making our wine more alcoholicrosé is clearly no exception, but still lags behind the other two colors.

High versatility

Rosé is very versatile, which constitutes a significant advantage when choosing a wine, especially when on vacation. It is often unanimously appreciated by guests and is drunk in the evening as an aperitif and after the sun has set. Both are served with grilled skewers and ventreches, as well as with a Caesar salad. Do not forget to enjoy a lunch that lasts until the afternoon, by the pool or on the beach, always with a drink in hand.

Happy Marketing

Rosé is Instagrammableand the brands are well aware of this. With the arrival of summer and the first reopening of terraces, brands are rushing to present their bottles. They do not hesitate to play with shapes and labels to attract the eye and make the most curious recoil. From Gérard Bertrand to Minuty, to Miraval and Château La Coste, they all sound like an ace in communication and sales inevitably suffer.

Provence

Although we produce very good rosé wine Bordeaux or in Loire River especially, Rosé wine comes first from Provence. Provence is inseparable from the holidays, or at least for many of us from a certain art of living. If drinking rosé is not forbidden in mid-January, putting a log in the fireplace, it is obvious that summer is perfect for it. If the major producers do their best to make this color a timeless annual color, it is most noticeable in the summer.