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During legislative elections, activists from different political parties have been flooding social networks with charismatic or amusing moments of their elected officials, hoping to convince young people to vote for their side, thereby undermining political ideas.
“At first I thought it was some kind of myth, that it was impossible to get people to vote like that…actually it was.” Gabriel*, 20, is still surprised by this observation. The young left-wing activist launched the day after the announcement of the early legislative elections. A TikTok accountOn it, he regularly posts edited, several-second videos that compile the most “interesting” or “charming” Left-wing politician of the New Popular Front. In just two days, he gained more than 600 subscribers with these videos. His first publications have been viewed more than 50,000 times.
The goal: to entice young people to vote for the left on June 30 through content that appeals to them and is quickly consumed. In one of the videos, for example, we can see a montage of the elected Insumis Sebastian Delog Pet a kitten or watch a demo. All with catchy background music. “The idea is to put…
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