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The journey from St. Veit via Kreig to Wemitz on a late summer day is unrivalled in terms of idyllic character. You wouldn’t necessarily expect a state-of-the-art brewery here. Yet Josef Habich, founder, partner and managing director of the Wemitz Brewery, has been continuously developing at this location for twelve years. The fast-growing small brewery does not rely on volumes but on “natural beer”. Local water from the Lemisch spring, 98% organic Carinthian barley and hops are used, one third of which come from Carinthia. Seven jobs have been created in Wemitz.
Reusable rather than disposable
In its 13th year, Habich is expanding further and breaking new ground. The hall currently being completed is the largest investment in the company’s history to date. It provides 400 square meters of additional space for goods logistics and storage of finished products. Habich emphasizes that from October, Wimitz beer will no longer be bottled in single-use bottles, but only in reusable bottles of 0.33 and 0.5 liters. In the future, up to 6,000 bottles per hour will be filled here. The bottles themselves and the containers sold are also changing – from 6 to 12 and 24 bottles.
Martin Egrmajer, Master Winemaker
© Markus Trausnig
Beer production up to 8,000 hectolitres
The bottle and its appearance were completely renewed; instead of the usual 0.5-liter bottles, a larger bottle was used; Habich calls it the “Mundl bottle”. “Single-use bottles never suited us,” he explains. As part of the renovation, a new wastewater treatment facility and an expanded water storage facility were also built. The renovation, which will cost around €2 million, will make it possible to double beer production from 4,000 to 8,000 hectoliters per year.
The new museum is expected to be put into use in early October
© Markus Trausnig
“Some nice finishes”
In fact, this is slightly more specialty beer than the future “city brewery” in Villach will produce. 7000 hlwhich should come after a major downsizing in Draustadt or the relocation of large-scale production to Graz-Puntigam. Recently, Villach brewed around 130,000 hectolitres of beer. Habich stressed that the investment in the Wimitz brewery has nothing to do with the downsizing of the Brauunion subsidiary in Villach.
Further growth is almost impossible
But Habich says they did benefit from it; there were “many discussions and some good deals” with potential buyers. But you don’t just want to sell more beer, you want to sell it to customers who are right for it and who don’t just look at the price. Speaking of which: After a big increase in bottle prices, for example, costs have stabilized at a high level. After the change, the price of a 0.5-liter bottle of Wimitz beer should drop slightly.
Habić stresses that further growth at Wimitz is no longer conceivable; the bottleneck is no longer technology or logistics, but filling at the source. The above-mentioned 8,000 hectoliters per year will therefore be the upper limit. The nine beers (there are currently no plans to launch an alcohol-free beer) will continue to be sold exclusively in Carinthia. “We are facing a very competitive market with stagnant sales overall,” says Habić. They also want to win over beer drinkers by saying that no microplastics can get into bottles, kegs or wastewater at the Wimitz brewery. Because with so-called PVPP, industrially filtered beer generally becomes clearer and has a longer shelf life. Unlike beer companies, Wimitz deliberately avoids using it, says brewery owner Habić.
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